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How to Build a First-Party Data Growth Strategy
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Optimize your personas using AI-powered segmentation

Identify and connect with the right consumers with innovative tools for persona replication, enhancement, and micro-segmentation.

Personas that activate the
human behind the data

Leverage human-level insights into 250M diverse consumers to create clear, effective personas. Resonate’s revolutionary data segmentation moves beyond traditional methods with AI-powered data.

  • Leverage connected typing tools
    Segment consumers and create expansive personas, enriched against 15K+ attributes and scaled to 250M profiles.
  • Enact insights-led segmentation
    Build segments of your ideal personas and drive dynamic strategies through in-depth analysis.
  • Craft micro-segmentations
    Create additional micro-segments to integrate into your in-place strategy and activation plans.
  • Measure your effectiveness
    Identify striking areas of growth by determining which tactics are working, all in real time.
  • Take a holistic approach
    Get a 360-degree view of your current and prospective customers by using data that’s continuously updated.
  • View the largest US consumer study
    Dive into the largest consumer study on US consumers — proudly conducted by Resonate.

Optimize segments

Breathe new life into outdated segments with Resonate’s AI-powered insights. Dive into new and existing attributes to rejuvenate your consumer understanding and bring a dynamic edge to your strategies.

Precision Personas

Enrich existing personas with a more nuanced understanding of consumers. Leverage our platform and extensive dataset to refine your personas and align them with current consumer behaviors and trends.

Achieve marketing goals

Resonate strongly with consumers and achieve your marketing goals with our platform’s cutting-edge algorithms. Develop cleaner segments of complex consumers with strategic AI-powered data.

Ignite your understanding of consumers

Ignite growth with Resonate’s AI-powered data solutions and the Resonate Ignite Platform.

It’s time to ignite your growth

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