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How to Build a First-Party Data Growth Strategy
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Harness the pulse of American perspectives

Immediately identify and target people who care about your issue beyond traditional lists of supporters. Resonate AI-powered data shows that there are more than 112M civically engaged Americans who will actively support issues and causes. This data can be segmented further into those whose values or stance are tightly aligned with your message. Work with our highly experienced team of advocacy experts to leverage proprietary Resonate intelligence and optimize support for your issue or cause.

Lead with AI-powered data tailored to the needs of advocacy groups and associations

Target advocates who support your cause. In near real time, we will model your custom audience, size it at any state/local level and provide deeper research and analysis on your identified targets.

  • Faster, deeper voter insights
    Get fast answers and a deep understanding of any audience — down to the congressional district level.
  • Impactful personalization
    Utilize better segmentation for more impactful and personalized messaging.
  • Precise targeting
    Immediately identify and target people who care about your issue or cause across CTV, OTT, pre-roll, display, and social.
  • White-glove service
    Win in today’s political climate with our deep programmatic media-buying experience and white-glove service.

Positions on key topics and issues

An in-depth understanding of hot topics, such as abortion, healthcare, drug costs, gun rights and control, voting rights and election fraud, green and traditional energy, immigration, LGBTQIA+ rights, crime and law enforcement, disinformation, media, and the economy.

Voter values and motivations

Power winning campaigns by understanding key motivators, such as national security, community and belonging, diversity and acceptance, traditions, law abidance, trust, religion and faith, and environmental conservation.

Intent and prior behaviors

Target voters and supporters by understanding their level of engagement for the 2024 election, reasons behind their 2022 votes, voting frequency, which candidates they prefer, level of centrism or extremism, priorities of single-issue voters, disengaged voters, and low-information voters.

Predictive intelligence empowers you to understand and inspire your constituents

  • Psychographics
  • Preferences
  • Behaviors
  • Intent
  • Demographics
  • Media consumption
  • Unlock insights
    • 01There are 112M+ civically engaged Americans who actively support issues and causes.
    • 02Understand their preferences and behaviors across interests, concerns, beliefs, affiliations, and more.
    • 03Analyze their past actions and predict future intent to understand why people engage.
    • 04Meet people with diverse demographics where they’re at in an omnichannel media environment.
  • Fuel engagement
    • 01Segment data further into those whose values or stance align with your message.
    • 02Zero in on what your audience genuinely cares about, leveraging data-driven insights for unmatched marketing relevance.
    • 03Highlight differentiators with a deeper knowledge of people’s past likes and dislikes from your past efforts.
    • 04Align with diverse groups across all channels with data-informed content throughout the entire lifecycle.
  • Optimize performance
    • 01Work with our team of experienced advocacy experts to leverage proprietary Resonate intelligence.
    • 02Champion the environmental, charitable and social causes that matter to people, bolstering their support and action.
    • 03Present compelling information that draws interest and optimizes support for your cause or issue.
    • 04Simplify alignment with your cause or issue, ensuring easy engagement across all channels.

Realize impactful results for your issue or cause

Comprehensive solutions for building, modeling, and sizing any voting audience in real time, enabling you to identify, understand, and target voters for winning outcomes.

Resonate advocacy insights achieve results

  • 40%
    Favorability lift for issue ad concepts with legislative influencers
  • 30%
    Increase in candidate-friendly activity amongst target audiences
  • 112M
    Reachable civically engaged American adults

Partner with Resonate and drive action

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