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Forrester Report: Synthetic Data for Customer Insights

Learn how synthetic data helps teams move faster and answer questions their existing data can’t.

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Consumer insights, data, research and resources

Explore our industry research, webinars, case studies and more to see how predictive consumer data is transforming the consumer intelligence landscape.

2026 Seasonal Audience Lookbook for Predictive Targeting

2026 Seasonal Audience Lookbook for Predictive Targeting

How to Market to Millennial and Gen Z GLP-1 Users

How to Market to Millennial and Gen Z GLP-1 Users

Built to Activate, Not Just Simulate: Resonate Launches Digital Twins to Turn Synthetic Answers into Real Audiences

Built to Activate, Not Just Simulate: Resonate Launches Digital Twins to Turn Synthetic Answers into Real Audiences

Introducing Resonate Digital Twins: Fast Answers to New Questions, Grounded in Real People

Introducing Resonate Digital Twins: Fast Answers to New Questions, Grounded in Real People

Synthetic Data for Marketers Webinar

Synthetic Data for Marketers Webinar

Resonate Digital Twins: Your Synthetic Panel for On-Demand Intelligence

Resonate Digital Twins: Your Synthetic Panel for On-Demand Intelligence

Synthetic Data For Customer Insights | Forrester Report

Synthetic Data For Customer Insights | Forrester Report

Why Timing Beats Targeting for In-Market Audiences

Why Timing Beats Targeting for In-Market Audiences

What Marketers Need to Know About Synthetic Data

What Marketers Need to Know About Synthetic Data

3 Key Takeaways for Revenue-Boosting Customer Retention

3 Key Takeaways for Revenue-Boosting Customer Retention

Holiday Segments Lookbook

Holiday Segments Lookbook

Reach the Right Holiday Shopper with the Right Message This Season

Reach the Right Holiday Shopper with the Right Message This Season

Let’s meet at Masters of Marketing 2026.

What Gibson Garage Gets Right About Segmentation

What Gibson Garage Gets Right About Segmentation

The Resonate Data Lookbook

The Resonate Data Lookbook

What’s Really Driving Holiday Spending in 2026?

What’s Really Driving Holiday Spending in 2026?

How to Predict Who’s Spending This Holiday Season

How to Predict Who’s Spending This Holiday Season

How Agencies Can Stay Ahead of the Competition

How Agencies Can Stay Ahead of the Competition

3 Ways to Realign Your Q4 Campaigns with Real Consumer Behavior

3 Ways to Realign Your Q4 Campaigns with Real Consumer Behavior

Four Limitations of Your Unified Customer View

3 Ways to Adjust Your Holiday Travel Marketing Before the Season Peaks

3 Ways to Adjust Your Holiday Travel Marketing Before the Season Peaks

The Overlap Audit: How to Find Out Where You’re Wasting Media Budget

The Overlap Audit: How to Find Out Where You’re Wasting Media Budget

What Separates Growing Brands from the Rest

What Separates Growing Brands from the Rest

Spot Real Signals Behind the Price-Pressured Consumer

Spot Real Signals Behind the Price-Pressured Consumer

The Personalization Audit: Finding the Gaps in Your First-Party Data

The Personalization Audit: Finding the Gaps in Your First-Party Data

Why You Should Run a 90-Day Pilot with an Agentic AI Tool Before a Full Rollout

Why You Should Run a 90-Day Pilot with an Agentic AI Tool Before a Full Rollout

What Research and Insights Teams Should Know Before Adopting Agentic AI

What Research and Insights Teams Should Know Before Adopting Agentic AI

From Raw Data to Campaign-Ready Strategy in a Single Brief

From Raw Data to Campaign-Ready Strategy in a Single Brief

3 Things Brands Are Missing About the Holiday Shopper This Year

3 Things Brands Are Missing About the Holiday Shopper This Year

The Next-Best-Voter Model: Prioritizing Outreach When You Can’t Reach Everyone

The Next-Best-Voter Model: Prioritizing Outreach When You Can’t Reach Everyone

The Why Axis: How A+E Global Media Builds Audience Intelligence for Ad Sales

The Why Axis: How A+E Global Media Builds Audience Intelligence for Ad Sales

The Churn Signal Audit: Spotting At-Risk Customers Before They Leave

The Churn Signal Audit: Spotting At-Risk Customers Before They Leave

Resonate’s 2026 Holiday Spending Predictions Challenge Brand Assumptions About Holiday Shoppers

The 2026 Holiday Spending Guide

The 2026 Holiday Spending Guide

Meet with Resonate at Digiday Media Buying Summit

Meet with Resonate at Programmatic I/O

Find us at ANA AI & Technology for Marketers Conference

Meet with Resonate at Marketecture

Holiday Revenue: Forget What’s Trending. Predict Who’s Spending

Holiday Revenue: Forget What’s Trending. Predict Who’s Spending

3 Key Takeaways: The Competitive Edge for independent Agencies

3 Key Takeaways: The Competitive Edge for independent Agencies

Same Party, Different Voters: A 2026 Guide to Faction-Level Targeting

Same Party, Different Voters: A 2026 Guide to Faction-Level Targeting

Growth Itinerary: The Travel Marketer’s Playbook

Growth Itinerary: The Travel Marketer’s Playbook

Five Steps for Agencies to Maintain a Competitive Edge

Five Steps for Agencies to Maintain a Competitive Edge

Turning Agency Data into a Revenue Stream

Turning Agency Data into a Revenue Stream

3 Key Takeaways: Overcoming Obstacles to Brand Growth

Stop Adding Data. Start Enriching What You Have.

Stop Adding Data. Start Enriching What You Have.

Top Ways Leading Brands Grow with Predictive Consumer Intelligence

Top Ways Leading Brands Grow with Predictive Consumer Intelligence

Resonate at Brand Innovators: What Predictive AI Makes Possible for Marketers

3 Key Takeaways for Reaching Price-Pressured Customers

3 Key Takeaways for Reaching Price-Pressured Customers

How Predictive Consumer Intelligence Turns Retention Into a Revenue Strategy

How Predictive Consumer Intelligence Turns Retention Into a Revenue Strategy

Beyond Demographics: Resonate Launches Signature Segmentation, Revealing What Separates Unique Customer Groups and What Drives Them to Act

Beyond Demographics: Resonate Launches Signature Segmentation, Revealing What Separates Unique Customer Groups and What Drives Them to Act

The Three Reasons Your Segmentation Strategy Isn’t Working

The Three Reasons Your Segmentation Strategy Isn’t Working

Predictive Consumer Intelligence: The End of ‘Rear-View’ Marketing

Predictive Consumer Intelligence: The End of ‘Rear-View’ Marketing

Predicting the Price-Pressured Consumer: A New Playbook for Affordability

Predicting the Price-Pressured Consumer: A New Playbook for Affordability

Forrester & Resonate: How Independent Agencies Can Build a Smarter Marketing OS

Forrester & Resonate: How Independent Agencies Can Build a Smarter Marketing OS

The Audience Intelligence Gap That’s Draining Your Revenue

The Audience Intelligence Gap That’s Draining Your Revenue

Buying Time is Now: 4 Reasons to Speed Up Data Investment

Buying Time is Now: 4 Reasons to Speed Up Data Investment

What “Love Island” Teaches Us About Creativity & Data

What “Love Island” Teaches Us About Creativity & Data

Four Steps to Getting the Budget You Need to Grow Revenue

Four Steps to Getting the Budget You Need to Grow Revenue

Marketing Operating System for Independent Agencies

Marketing Operating System for Independent Agencies

Managed Services for Agencies | Predictive Campaign Execution

Managed Services for Agencies | Predictive Campaign Execution

Resonate Cortex | AI-Powered Campaign Platform for Politics & Advocacy

Resonate Cortex | AI-Powered Campaign Platform for Politics & Advocacy

WeatherBug & Resonate: How Predictive Intelligence Changed the Way WeatherBug Wins

WeatherBug & Resonate: How Predictive Intelligence Changed the Way WeatherBug Wins

Predictive Consumer Intelligence Enrichment for Agencies

Predictive Consumer Intelligence Enrichment for Agencies

Engaging the Alcohol-Free Market: What Predictive Intelligence Reveals About a Fast-Growing Audience

Engaging the Alcohol-Free Market: What Predictive Intelligence Reveals About a Fast-Growing Audience

What Comes After the Old Agency Model?

What Comes After the Old Agency Model?

The Agency Survival Guide: Own Your Data, Own Your Future

The Agency Survival Guide: Own Your Data, Own Your Future

The CPG Marketer’s Playbook

The CPG Marketer’s Playbook

Consumer Spending Snapshot: The Affordability Effect and What To Do About It

Consumer Spending Snapshot: The Affordability Effect and What To Do About It

Resonate and Bonneville International at Brand Innovators AI & Innovation Summit

The Mid-Year Consumer Sentiment Snapshot: How Brands Can Drive Growth

The Mid-Year Consumer Sentiment Snapshot: How Brands Can Drive Growth

Resonate at ANA Masters of Data Conference 2026

Resonate at ANA Masters of Data Conference 2026

Before the Bell Rings: How to Reach Back-to-School Shoppers First

Before the Bell Rings: How to Reach Back-to-School Shoppers First

Same Budget, Different Trip: How Economic Pressure Is Rewriting Fall Travel

Same Budget, Different Trip: How Economic Pressure Is Rewriting Fall Travel

Compounding Returns: 3 Key Takeaways on Audience Intelligence That Works Across the Business

Compounding Returns: 3 Key Takeaways on Audience Intelligence That Works Across the Business

Turn Audience Intelligence Into a Competitive Advantage

Turn Audience Intelligence Into a Competitive Advantage

Beyond the Look-Alike: How to Find Donors Who Are Ready Right Now

Beyond the Look-Alike: How to Find Donors Who Are Ready Right Now

Beyond Red and Blue: Resonate Data Reveals How Distinct Voter Factions Are Reshaping 2026 Campaign Strategy and How to Reach Them

Beyond Red and Blue: Resonate Data Reveals How Distinct Voter Factions Are Reshaping 2026 Campaign Strategy and How to Reach Them

Voter Trends Report

Voter Trends Report

The Publicis LiveRamp Acquisition: What It Means for Independent Agencies

The Publicis LiveRamp Acquisition: What It Means for Independent Agencies

The Growth Itinerary | How Predictive Intelligence Helps Travel Brands Win Their Next Best Customer

The Growth Itinerary | How Predictive Intelligence Helps Travel Brands Win Their Next Best Customer

What Will Agentic AI Change for My Marketing Team?

What Will Agentic AI Change for My Marketing Team?

AI Copilot vs. AI Agent: What the Difference Really Means for Marketing Teams

AI Copilot vs. AI Agent: What the Difference Really Means for Marketing Teams

The Marketing Operating System: 3 Key Takeaways for Independent Agencies

The Marketing Operating System: 3 Key Takeaways for Independent Agencies

Don’t “Just Do It”: Why Nike and Target Need Better Data to Transform Public Perception

Don’t “Just Do It”: Why Nike and Target Need Better Data to Transform Public Perception

The Data Problem Sitting Underneath Your Media Plan

The Data Problem Sitting Underneath Your Media Plan

How Marketing Agencies Can (Finally) Level the Playing Field with Holding Companies

How Marketing Agencies Can (Finally) Level the Playing Field with Holding Companies

Own Your Data, Own Your Future: Resonate Closes the Intelligence Gap Between Independent Agencies and Holding Companies

Own Your Data, Own Your Future: Resonate Closes the Intelligence Gap Between Independent Agencies and Holding Companies

‘Margins’ of Victory: Agencies That Win in a New Era of Competition Webinar

‘Margins’ of Victory: Agencies That Win in a New Era of Competition Webinar

Data Fragmentation Is Costing You. Here’s How to Solve It.

Data Fragmentation Is Costing You. Here’s How to Solve It.

The Financial Marketer’s Playbook: Spend Less, Target Better

The Financial Marketer’s Playbook: Spend Less, Target Better

No Spirit, No Problem: How to Win Over 7M Displaced Travelers

No Spirit, No Problem: How to Win Over 7M Displaced Travelers

What Your CRM Can’t Tell You (And What That’s Costing You)

What Your CRM Can’t Tell You (And What That’s Costing You)

Marketing to an Uncertain Audience: What Retirees Need from Brands in 2026

Marketing to an Uncertain Audience: What Retirees Need from Brands in 2026

Two Ways to Eliminate the Extra Steps in Your Data Enrichment Process

Two Ways to Eliminate the Extra Steps in Your Data Enrichment Process

How St. John Turns Insights Into Action Faster With Resonate

How St. John Turns Insights Into Action Faster With Resonate

How Flynn Activates Precise Audiences in Regulated Industries

How Flynn Activates Precise Audiences in Regulated Industries

Resonate Audience Activation: Reach the Right People, Every Time

Resonate Audience Activation: Reach the Right People, Every Time

Resonate Ignite Platform: From Audience Insight to Activation

Resonate Ignite Platform: From Audience Insight to Activation

How Media Thesis Leveled Up With Audience-First Marketing

How Media Thesis Leveled Up With Audience-First Marketing

How Political Campaigns Win with Resonate

How Political Campaigns Win with Resonate

How Data-Driven Pitches Are Helping Lewis Communications Win New Business

How Data-Driven Pitches Are Helping Lewis Communications Win New Business

How Third Street Wins More Pitches with Predictive Consumer Insights

How Third Street Wins More Pitches with Predictive Consumer Insights

How Lerma Uses Resonate to Power Faith-Based Campaigns

How Lerma Uses Resonate to Power Faith-Based Campaigns

How Bonneville International Uses Resonate to Stay Ahead of Evolving Consumers

How Bonneville International Uses Resonate to Stay Ahead of Evolving Consumers

Resonate Append: Turn Data Gaps Into Revenue Growth

Resonate Append: Turn Data Gaps Into Revenue Growth

rAI-Powered Predictive Modeling: Find Your Next-Best Customer

rAI-Powered Predictive Modeling: Find Your Next-Best Customer

What Personalization Looks Like When It Actually Starts with the Consumer

What Personalization Looks Like When It Actually Starts with the Consumer

From Insight to Foresight: Predict the Moments That Matter in 2026

From Insight to Foresight: Predict the Moments That Matter in 2026

From Insights to Action: Predictive Consumer Targeting for Growth and Retention

From Insights to Action: Predictive Consumer Targeting for Growth and Retention

When Maps Move, Values-Driven Messages Win

When Maps Move, Values-Driven Messages Win

Smarter Campaigns With Look-Alike Modeling

Smarter Campaigns With Look-Alike Modeling

How To Turn Unknown Visitors into Loyal Customers

How To Turn Unknown Visitors into Loyal Customers

The Tip of the Iceberg: What Your Voters Really Mean by “Affordability”

The Tip of the Iceberg: What Your Voters Really Mean by “Affordability”

How Independent Agencies Drive Campaign Success with AI

How Independent Agencies Drive Campaign Success with AI

How Resonate Predicted the 2024 Presidential Election

How Resonate Predicted the 2024 Presidential Election

The Future is Now: The Agentic Solution Purpose-Built for Marketers

The Future is Now: The Agentic Solution Purpose-Built for Marketers

Plan Now, Win Later: Activate Smarter Campaigns With Resonate Data

Plan Now, Win Later: Activate Smarter Campaigns With Resonate Data

Future-Proofing Your Agency: Trust, Uncertainty, and AI-Powered Intelligence

Future-Proofing Your Agency: Trust, Uncertainty, and AI-Powered Intelligence

How to Supercharge Your Data with AI

How to Supercharge Your Data with AI

A Marketer’s Guide to AI-Powered Segmentation

A Marketer’s Guide to AI-Powered Segmentation

Navigating the AI Revolution: Transforming Marketing Agencies From Services to Solutions

Navigating the AI Revolution: Transforming Marketing Agencies From Services to Solutions

Your Personalization Strategy Is Built for You, Not Your Customers

Your Personalization Strategy Is Built for You, Not Your Customers

Primary Season Reality Check: Where Four Critical Voter Blocs Stand Right Now

Primary Season Reality Check: Where Four Critical Voter Blocs Stand Right Now

The Art of the Influence

The Art of the Influence

Enroll Smarter: Using Audience Intelligence to Win Over Today’s College Applicants

Enroll Smarter: Using Audience Intelligence to Win Over Today’s College Applicants

Beyond Party Lines: Resonate Data Reveals What Actually Motivates 2026 Primary Voters and What Campaigns Need to Do About It

Beyond Party Lines: Resonate Data Reveals What Actually Motivates 2026 Primary Voters and What Campaigns Need to Do About It 

Resonate 2Q26 Product Roadmap Webinar | See What’s Coming

The Affordability Crunch Is Here. Resonate’s New Report Shows How Consumers Are Responding.

The Affordability Crunch Is Here. Resonate’s New Report Shows How Consumers Are Responding.

Three Shifts Redefining How Americans Spend in 2026

Three Shifts Redefining How Americans Spend in 2026

Top 10 Primaries to Watch

Top 10 Primaries to Watch

Resonate Unveils Ignition, Giving Independent Agencies Proprietary Data and Activation Capabilities to Compete at Scale

Resonate Unveils Ignition, Giving Independent Agencies Proprietary Data and Activation Capabilities to Compete at Scale

Retail Marketer’s Playbook

Retail Marketer’s Playbook

Pinched at the Pump: A Portrait of America’s Economically Anxious, Non-Interventionist Voters

Pinched at the Pump: A Portrait of America’s Economically Anxious, Non-Interventionist Voters

Why Predictive Consumer Intelligence is Key to Multicultural Marketing

Why Predictive Consumer Intelligence is Key to Multicultural Marketing

Predictions Report 2026

Predictions Report 2026

The Home Front: What American Consumers Are Worried About Right Now

The Home Front: What American Consumers Are Worried About Right Now

Engaging CA & FL Voters on Data Centers

Engaging CA & FL Voters on Data Centers

Meet the Steady Spenders: The Middle-Tier Consumers Reshaping the American Economy

Meet the Steady Spenders: The Middle-Tier Consumers Reshaping the American Economy

Education Marketer’s Playbook for Enrollment & Advancement

Education Marketer’s Playbook for Enrollment & Advancement

How Predictive Consumer Intelligence Optimizes the Customer Lifecycle

How Predictive Consumer Intelligence Optimizes the Customer Lifecycle

Resonate and New Blue Interactive Win Best Use of Analytics and Machine Learning in Online Fundraising at Annual Reed Awards

Resonate and New Blue Interactive Win Best Use of Analytics and Machine Learning in Online Fundraising at Annual Reed Awards

How Winning Agencies Align Strategy, Media, and Leadership Around One Source of Truth

How Winning Agencies Align Strategy, Media, and Leadership Around One Source of Truth

Digiday Programmatic Marketing Summit

Beyond the Broadcast: Navigating the New Era of Oscars Advertising on YouTube

Beyond the Broadcast: Navigating the New Era of Oscars Advertising on YouTube

Understanding Ohio’s Primary Voters

Understanding Ohio’s Primary Voters

Faster Insights and Stronger Pitches for Agency Teams

Faster Insights and Stronger Pitches for Agency Teams

Personalized Intelligence for Agency Leaders

Personalized Intelligence for Agency Leaders

How Media Teams Increase ROAS and Campaign Performance

How Media Teams Increase ROAS and Campaign Performance

The New Luxury Traveler: Competing for Big Travel Spenders

The New Luxury Traveler: Competing for Big Travel Spenders

Resonate Cortex: The Agentic Marketing Solution

Resonate Cortex: The Agentic Marketing Solution

The 2026 Healthcare Outlook: Trust, Behavior, and the Road Ahead

The 2026 Healthcare Outlook: Trust, Behavior, and the Road Ahead

Where New York and Illinois Voters Stand on Affordability

Where New York and Illinois Voters Stand on Affordability

Resonate Announces Cortex, Driving the Marketing Campaign Lifecycle with Agentic AI for Superior Performance

Resonate Announces Cortex, Driving the Marketing Campaign Lifecycle with Agentic AI for Superior Performance

Meet Resonate at the Pollie Awards

Convergent TV World 2026

Marketing Financial Services to a New Generation: Beyond the Transaction

Marketing Financial Services to a New Generation: Beyond the Transaction

2026 Reed Awards & Conference

Reaching Furniture Shoppers in 2026

Reaching Furniture Shoppers in 2026

Moderate Voters and Vaccines: What the Data Really Shows

Moderate Voters and Vaccines: What the Data Really Shows

Three Ways Agencies Can Stay Relevant in 2026

Three Ways Agencies Can Stay Relevant in 2026

eTail West: Profit-First Growth, Powered by Prediction

Resonate’s 2026 Predictions Report Forecasts an Era of Consumer Spending Restraint as Americans Take on More Debt for Everyday Purchases

Resonate’s 2026 Predictions Report Forecasts an Era of Consumer Spending Restraint as Americans Take on More Debt for Everyday Purchases

Marketing to Health-Conscious Gen Z in 2026

Marketing to Health-Conscious Gen Z in 2026

Driving Revenue with Data-Backed Experiential Retail

Driving Revenue with Data-Backed Experiential Retail

Engaging North Carolina Primary Voters in 2026

Engaging North Carolina Primary Voters in 2026

Engaging Texas Primary Voters in 2026

Engaging Texas Primary Voters in 2026

How US Foreign Policy Could Influence Midterm Voters

How US Foreign Policy Could Influence Midterm Voters

Live Webinar: From Insight to Foresight: Predict the Moments That Matter in 2026

Boosting Campaign Performance with Resonate Managed Service

Boosting Campaign Performance with Resonate Managed Service

Using Predictive Consumer Insights to Reach Today’s Healthcare Audience

Using Predictive Consumer Insights to Reach Today’s Healthcare Audience

The Marketer’s Guide to AI: Turning Consumer Data into Revenue

The Marketer’s Guide to AI: Turning Consumer Data into Revenue

From AI Good to AI Great: How to Foster AI Fluency in the Workplace

From AI Good to AI Great: How to Foster AI Fluency in the Workplace

Magnet Media Retreat

Mariah Carey’s Five Lessons for Marketers

Mariah Carey’s Five Lessons for Marketers

How Holiday Sentiment Is a Preview of Election-Year Persuasion

How Holiday Sentiment Is a Preview of Election-Year Persuasion

Holiday Fitness Audiences: How to Win At‑Home Fitness Enthusiasts vs. Gym Goers

Holiday Fitness Audiences: How to Win At‑Home Fitness Enthusiasts vs. Gym Goers

Solving the $150B Problem: How Managed Service Provides the Missing Piece of Fraud Defense

Solving the $150B Problem: How Managed Service Provides the Missing Piece of Fraud Defense

How Agencies Are Cutting Costs Without Cutting Performance

How Agencies Are Cutting Costs Without Cutting Performance

Make Your 2026 FIFA World Cup Campaigns Winners

Make Your 2026 FIFA World Cup Campaigns Winners

How Predictive Data Delivers Precision, Foresight, and Marketing ROI

How Predictive Data Delivers Precision, Foresight, and Marketing ROI

Predictive Data: The Secret to Winning Holiday Marketing Campaigns

Predictive Data: The Secret to Winning Holiday Marketing Campaigns

How to Drive Greater Acquisition & Retention with Predictive Consumer Data

How to Drive Greater Acquisition & Retention with Predictive Consumer Data

Who’s to Blame for Inflation?

Who’s to Blame for Inflation?

Hyper-Targeting for Acquisition & Retention

Hyper-Targeting for Acquisition & Retention

The Name is Mamdani: How Data Can Be Used to Replicate Zohran’s Historic Win

The Name is Mamdani: How Data Can Be Used to Replicate Zohran’s Historic Win

Pizza Delivery Flat, Deliver Apps on the Rise

Pizza Delivery Flat, Deliver Apps on the Rise

Resonate Names Meredith Albertson Chief Marketing Officer

Resonate Names Meredith Albertson Chief Marketing Officer

The Truth About Data: Deterministic vs. Predictive

The Truth About Data: Deterministic vs. Predictive

Where Do Food Stamp Recipients Stand as the Midterms Draw Near?

Where Do Food Stamp Recipients Stand as the Midterms Draw Near?

How Consumer Data Powers Smarter Black Friday & Cyber Monday Campaigns

How Consumer Data Powers Smarter Black Friday & Cyber Monday Campaigns

Score Big on Your Next Football Marketing Campaign

Score Big on Your Next Football Marketing Campaign

AI’s Role in Scaling Hotel Service and Personalization

AI’s Role in Scaling Hotel Service and Personalization

Agility Over Assumptions: Why AI-Powered Predictive Consumer Intelligence is a Marketer’s Must-Have in Today’s Economy

Agility Over Assumptions: Why AI-Powered Predictive Consumer Intelligence is a Marketer’s Must-Have in Today’s Economy

State of MarTech: 4 Best Practices for Marketers

State of MarTech: 4 Best Practices for Marketers

Better Data In, Better Outcomes Out: How to Thrive in the Age of Ad Automation

Better Data In, Better Outcomes Out: How to Thrive in the Age of Ad Automation

Why Better Consumer Data Wins: More Isn’t Always Better

Why Better Consumer Data Wins: More Isn’t Always Better

Who are This Year’s Halloween Shoppers?

Who are This Year’s Halloween Shoppers?

Cleanup on Aisle Price: How Economic Volatility is Affecting Grocery Shopping Carts

Cleanup on Aisle Price: How Economic Volatility is Affecting Grocery Shopping Carts

Fall 2025 Consumer Trends Report: Economic Headwinds Drive Deeper Shifts in Holiday Spending as Consumers Prioritize Future Essentials

Fall 2025 Consumer Trends Report: Economic Headwinds Drive Deeper Shifts in Holiday Spending as Consumers Prioritize Future Essentials

Fall 2025 Consumer Trends Report Points to Holiday Spending Crunch

Fall 2025 Consumer Trends Report Points to Holiday Spending Crunch

Tariffs Impact on Holiday Spending

Tariffs Impact on Holiday Spending

Tariffs Impact Holiday Tourism

Tariffs Impact Holiday Tourism

How Predictive AI Is Transforming Business Growth in Real Time

How Predictive AI Is Transforming Business Growth in Real Time

Closing Data Gaps: Data Enrichment Solutions for Agencies

Closing Data Gaps: Data Enrichment Solutions for Agencies

How Data-Driven Personalization Propels Brand Relevance & Resilience

Stop Churn and Predict Your Next Best Customer with Speed and Precision

Stop Churn and Predict Your Next Best Customer with Speed and Precision

Resonate Data Reveals Kroger’s DoorDash Strategy Targets Younger, Higher-Earning Shoppers

Resonate Data Reveals Kroger’s DoorDash Strategy Targets Younger, Higher-Earning Shoppers

How Personalization Delivers Better Marketing Results

How Personalization Delivers Better Marketing Results

Resonate Earns Prestigious Recognition at Leading AI/ML Conferences for Advances in Responsible User Modeling

Resonate Earns Prestigious Recognition at Leading AI/ML Conferences for Advances in Responsible User Modeling

New Resonate Data Highlights Government Shutdown Concerns

New Resonate Data Highlights Government Shutdown Concerns

What Resonate Data Shows About Late-Night TV Trends

What Resonate Data Shows About Late-Night TV Trends

Resonate Methodology | AI-Powered Consumer Intelligence

Resonate Methodology | AI-Powered Consumer Intelligence

Forging Ahead in Times of Economic Uncertainty

Forging Ahead in Times of Economic Uncertainty

Find Your Most Valuable Customers with Look-Alike Models

Find Your Most Valuable Customers with Look-Alike Models

Meet Resonate at the Digiday Media Buying Summit!

Meet Resonate at ANA Masters of Marketing!

Unlocking Sustainble Growth with AI

Unlocking Sustainble Growth with AI

Resonate Data Signals a Continued Shift Toward Streaming

Resonate Data Signals a Continued Shift Toward Streaming

Resonate Data Reveals Impact of Late-Night Shakeups on TV Audiences

Resonate Data Reveals Impact of Late-Night Shakeups on TV Audiences

The Data You Need to Win Over Gen-Z Shoppers This Holiday Season

The Data You Need to Win Over Gen-Z Shoppers This Holiday Season

Resonate Launches API Integration with Adobe Experience Platform to Power Smarter, Faster Website Personalization for Customers

Resonate Launches API Integration with Adobe Experience Platform to Power Smarter, Faster Website Personalization for Customers

New Resonate Data Reveals Voter Sentiment

New Resonate Data Reveals Voter Sentiment

Resonate Names Learning Resources as 2025 Brand Customer of the Year

ANA’s Multicultural Marketing & Inclusivity Conference

Powering Personalization with AI

Powering Personalization with AI

Why First-Touch Personalization Is the New Marketing Differentiator

Why First-Touch Personalization Is the New Marketing Differentiator

Untangling Complex Voter Sentiment on Immigration Reform

Untangling Complex Voter Sentiment on Immigration Reform

Gerrymandering Has Captured the Nation’s Attention

Gerrymandering Has Captured the Nation’s Attention

How Consumers are Responding to High Grocery Prices

How Consumers are Responding to High Grocery Prices

Fall 2025 Resonate Consumer Trends Report

Fall 2025 Resonate Consumer Trends Report

5 Steps to Bridging High-Intent Audiences for Direct Mail & Email Retargeting

5 Steps to Bridging High-Intent Audiences for Direct Mail & Email Retargeting

Will DEI Bans Help or Hurt Republicans?

Will DEI Bans Help or Hurt Republicans?

Featured in MartechView: How is AI Reshaping MarTech for a Privacy-First Future?

Featured in MartechView: How is AI Reshaping MarTech for a Privacy-First Future?

Looking Ahead: Favorability Data for 2026 & 2028 Elections

Looking Ahead: Favorability Data for 2026 & 2028 Elections

Resonate Names LS Direct as 2025 Agency Customer of the Year

Resonate Names LS Direct as 2025 Agency Customer of the Year

The Marketing Budget Squeeze: How Marketers Are Using AI to Prioritize High-ROI Channels

The Marketing Budget Squeeze: How Marketers Are Using AI to Prioritize High-ROI Channels

Celebrating AI Appreciation Day

Celebrating AI Appreciation Day

How to Successfully Target Back-to-School Shoppers

How to Successfully Target Back-to-School Shoppers

Score at the US Open: Serve Tennis Fans a Grand Slam Marketing Campaign

Score at the US Open: Serve Tennis Fans a Grand Slam Marketing Campaign

Featured in MediaPost: Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns

Featured in MediaPost: Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns

Amazon Prime Day Data: How to Target Savvy Shoppers This Year

Amazon Prime Day Data: How to Target Savvy Shoppers This Year

Featured in Forbes: How AI Powers The Holy Grail Of Marketing: Personalization That’s Actually Personal

Featured in Forbes: How AI Powers The Holy Grail Of Marketing: Personalization That’s Actually Personal

Resonate Ignite Platform Named 2025 “Overall AI Platform of the Year” by AI Breakthrough

Resonate Ignite Platform Named 2025 “Overall AI Platform of the Year” by AI Breakthrough

Expanding Access to Predictive Power: Resonate’s Audiences Now on Experian Data Marketplace

Expanding Access to Predictive Power: Resonate’s Audiences Now on Experian Data Marketplace

Resonate Releases Q3 Consumer Trends Forecast

Resonate Releases Q3 Consumer Trends Forecast

Featured In MartechView: From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

Featured In MartechView: From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

Featured in Newsweek: Americans’ Fears of Stock Market Crash Skyrocket

Featured in Newsweek: Americans’ Fears of Stock Market Crash Skyrocket

Resonate Honors GALLO as 2025 Customer of the Year, Recognizing Transformative AI-Powered Consumer Intelligence

Resonate Honors GALLO as 2025 Customer of the Year, Recognizing Transformative AI-Powered Consumer Intelligence

Featured in MarTech Series: Beyond One-Size-Fits-All: How AI is Scaling Hyper-Personalized Marketing

Featured in MarTech Series: Beyond One-Size-Fits-All: How AI is Scaling Hyper-Personalized Marketing

Marketing During Economic Uncertainty: Why Traditional Consumer Research is No Longer Enough

Marketing During Economic Uncertainty: Why Traditional Consumer Research is No Longer Enough

Why Brands Are Outsourcing More—and How Agencies Can Become Their Ultimate Data Partner

Why Brands Are Outsourcing More—and How Agencies Can Become Their Ultimate Data Partner

Will Tariffs Cost Trump Key 2024 Voters?

Will Tariffs Cost Trump Key 2024 Voters?

May is National Pet Month in the US: How to Reach 7 Million Pet-Loving Americans

May is National Pet Month in the US: How to Reach 7 Million Pet-Loving Americans

Navigating Shifting Consumer Sentiment and Economic Uncertainty with Resonate Segments

Navigating Shifting Consumer Sentiment and Economic Uncertainty with Resonate Segments

Trump’s Prescription Drug EO May Be a Surprising Hit with Dems

Trump’s Prescription Drug EO May Be a Surprising Hit with Dems

Resonate Wins 2025 RetailTech Breakthrough Award for Predictive Consumer Intelligence Innovation

Resonate Wins 2025 RetailTech Breakthrough Award for Predictive Consumer Intelligence Innovation

Resonate Releases Summer 2025 Consumer Outlook

Resonate Releases Summer 2025 Consumer Outlook

Featured in Retail TouchPoints: How Retailers can Find Balance When Consumers are Polarized on Social Issues

Featured in Retail TouchPoints: How Retailers can Find Balance When Consumers are Polarized on Social Issues

Meet Resonate at IIEX North America 2025

How AI-Powered Data Helps Break Down Clean Energy Stereotypes

How AI-Powered Data Helps Break Down Clean Energy Stereotypes

How Resonate Predicted the Election When Pollsters Couldn’t

How Resonate Predicted the Election When Pollsters Couldn’t

Featured in TotalRetail: Consumers Are Facing Activism Fatigue: How Retailers Can Adapt

Featured in TotalRetail: Consumers Are Facing Activism Fatigue: How Retailers Can Adapt

Resonate Named a Winner in Prestigious 2025 Reed Awards

Resonate Named a Winner in Prestigious 2025 Reed Awards

Renew Your Travel Marketing ROI with High-Performance Spring Break Insights

Renew Your Travel Marketing ROI with High-Performance Spring Break Insights

How AI-Powered Data Helps Campaign Professionals Weather the Tariff Storm

How AI-Powered Data Helps Campaign Professionals Weather the Tariff Storm

Engaging the 41M Americans Dieting Their Way to Health

Engaging the 41M Americans Dieting Their Way to Health

How to Successfully Target the Wellness-Seeking Consumers

How to Successfully Target the Wellness-Seeking Consumers

Featured in Street Fight: Report: Consumers Have Less Debt, More Uncertainty

Featured in Street Fight: Report: Consumers Have Less Debt, More Uncertainty

Beyond Party Politics: Americans Want Medicare to Stay

Beyond Party Politics: Americans Want Medicare to Stay

2025 ANA AI and Technology for Marketers Conference

Trendcast Episode: All Eyes on the Home Front

Trendcast Episode: All Eyes on the Home Front

AI Data Science Innovator Dean de la Peña Joins Resonate as VP of Identity, Data Strategy & SaaS

AI Data Science Innovator Dean de la Peña Joins Resonate as VP of Identity, Data Strategy & SaaS

How to Successfully Target the Always-On Gamers

How to Successfully Target the Always-On Gamers

Featured in MarTech Edge: Exclusive Interview: David Huffman on AI-Powered Audience Segmentation

Featured in MarTech Edge: Exclusive Interview: David Huffman on AI-Powered Audience Segmentation

How to Successfully Target Privacy-Focused Consumers

How to Successfully Target Privacy-Focused Consumers

2025 Reed Awards & Conference

Resonate Unveils Spring 2025 Outlook Consumer Trends Report

Resonate Unveils Spring 2025 Outlook Consumer Trends Report

How to Make a Superbowl Ad a Winner

How to Make a Superbowl Ad a Winner

Resonate Launches rAI-powered Audience Builder, Revolutionizing Market Research with Advanced AI Technology to Transform Audience Insights and Activation

Resonate Launches rAI-powered Audience Builder, Revolutionizing Market Research with Advanced AI Technology to Transform Audience Insights and Activation

Empowering Hyper-Targeted Campaigns with Privacy-Safe Insights: How AC&M Partners with Resonate to Enhance Healthcare Awareness in Underserved Communities

Empowering Hyper-Targeted Campaigns with Privacy-Safe Insights: How AC&M Partners with Resonate to Enhance Healthcare Awareness in Underserved Communities

Resonate Appoints Industry Veteran Chris McArdle as New Chief Revenue Officer

Resonate Appoints Industry Veteran Chris McArdle as New Chief Revenue Officer

3 Ways AI Empowers Healthcare Marketers to Rebuild Patient Trust

3 Ways AI Empowers Healthcare Marketers to Rebuild Patient Trust

PBMs, Bankruptcy, & Public Fury: What Changes Are Coming to America’s Healthcare Industry?

PBMs, Bankruptcy, & Public Fury: What Changes Are Coming to America’s Healthcare Industry?

The Evolving Role of Insights Teams: From Cost Centers to Revenue Generators

The Evolving Role of Insights Teams: From Cost Centers to Revenue Generators

Strategy Outshines Spending: Lessons from the 2024 Election

Strategy Outshines Spending: Lessons from the 2024 Election

RampUp

eTail West

Adobe Summit

Gartner Data & Analytics Summit

Resonate Releases 2025 State of The Consumer Report

Resonate Releases 2025 State of The Consumer Report

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings PT 5: Solving the Lift Puzzle – A Case for Resonate

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings PT 5: Solving the Lift Puzzle – A Case for Resonate

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings PT 4: The Black Box Dilemma – Interpreting Complex Models

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings PT 4: The Black Box Dilemma – Interpreting Complex Models

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings PT 3: Feature Engineering – The Struggle for Insightful Inputs

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings PT 3: Feature Engineering – The Struggle for Insightful Inputs

Which National Deficit Reduction Measures Will Americans Support?

Which National Deficit Reduction Measures Will Americans Support?

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings  PT 2: The Data Bottleneck – Why More Isn’t Always Better

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings  PT 2: The Data Bottleneck – Why More Isn’t Always Better

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings

Maximizing Model Lift: Addressing Data Science Challenges with Resonate Embeddings

Featured in Ad Age:<br>7 AI tools agencies are embracing right now

Featured in Ad Age:
7 AI tools agencies are embracing right now

5 Things You Need to Know About 2024’s Holiday Shoppers

5 Things You Need to Know About 2024’s Holiday Shoppers

The Great Flip: Why Biden Voters Abandoned Harris in 2024

The Great Flip: Why Biden Voters Abandoned Harris in 2024

Winter is Coming: Flu-Proof Your Health and Wellness Campaigns with Smart Targeting for Maximum Impact

Winter is Coming: Flu-Proof Your Health and Wellness Campaigns with Smart Targeting for Maximum Impact

Climate Change, Foreign Aid, & DEI: Where Americans Stand on Major Issues in the 2025 Defense Bill

Climate Change, Foreign Aid, & DEI: Where Americans Stand on Major Issues in the 2025 Defense Bill

Featured in The Current Report: How an AI model correctly predicted the president 3 elections in a row

Featured in The Current Report: How an AI model correctly predicted the president 3 elections in a row

Featured in USA Today: They got the 2024 presidential election right. What this company saw, again, in results

Featured in USA Today: They got the 2024 presidential election right. What this company saw, again, in results

Resonate, the Leader in Predictive Consumer Intelligence, Successfully Predicts Presidential Outcome for Third Consecutive Election

Resonate, the Leader in Predictive Consumer Intelligence, Successfully Predicts Presidential Outcome for Third Consecutive Election

Resonate, the Leader in AI-Powered Predictive Consumer Intelligence, Predicts 2024 Presidential Election Will be Won by Razor-Thin Margin

Resonate, the Leader in AI-Powered Predictive Consumer Intelligence, Predicts 2024 Presidential Election Will be Won by Razor-Thin Margin

2024 ANA Multicultural Marketing & Diversity Conference

Join Resonate at Digiday Programmatic Marketing Summit

Touchdown Marketing: How to Score Big with Football Fans

Touchdown Marketing: How to Score Big with Football Fans

Featured in USA Today: These voters could decide the 2024 election. Here’s where they lean on key issues

Featured in USA Today: These voters could decide the 2024 election. Here’s where they lean on key issues

Featured in ModernRetail: How brands and agencies leverage AI-powered data to drive sales

Featured in ModernRetail: How brands and agencies leverage AI-powered data to drive sales

The C-Suite Guide to AI-Powered Marketing

The C-Suite Guide to AI-Powered Marketing

Featured in Street Fight: Resonate Knows Who the Next President Is

Featured in Street Fight: Resonate Knows Who the Next President Is

Resonate Introduces a Revolutionary Suite of AI-Powered Consumer Data and Intelligence Solutions Delivering Unmatched Speed and Precision, and Predictive Modeling

Resonate Introduces a Revolutionary Suite of AI-Powered Consumer Data and Intelligence Solutions Delivering Unmatched Speed and Precision, and Predictive Modeling

The Shifting Influence of the Hispanic Vote in the 2024 Election

The Shifting Influence of the Hispanic Vote in the 2024 Election

Join Resonate at TMRE Live 2024

Join Resonate at ANA Masters of Marketing

Join Resonate at the Mirren Agency Tech, AI & Ops Summit

Join Resonate at Advertising Week

Will Gen Z Vote in November? Where the Independents Are Leaning Now

Will Gen Z Vote in November? Where the Independents Are Leaning Now

Featured in USA Today: Taylor Swift effect upended the NFL. Can her Kamala Harris endorsement change the game?

Featured in USA Today: Taylor Swift effect upended the NFL. Can her Kamala Harris endorsement change the game?

Tariffs, Capital Gains Taxes, & the Debate: Where Voters Stand on the Candidates’ Economic Policies

Tariffs, Capital Gains Taxes, & the Debate: Where Voters Stand on the Candidates’ Economic Policies

What Does Gen Z Want for Christmas? 4 Trends to Expect in the 2024 Holiday Season

What Does Gen Z Want for Christmas? 4 Trends to Expect in the 2024 Holiday Season

Ready, Set, Target: New 2024 Election Data to Power Your Campaigns

Ready, Set, Target: New 2024 Election Data to Power Your Campaigns

Featured in Retail TouchPoints: Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Featured in Retail TouchPoints: Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Featured in Admonsters: Resonate 2024 Fall Consumer Report: 85% of Americans Doubt Economic Recovery, Trust YouTube Over Traditional News

Featured in Admonsters: Resonate 2024 Fall Consumer Report: 85% of Americans Doubt Economic Recovery, Trust YouTube Over Traditional News

Featured in Admonsters: Deck the Halls With Votes and Direct Mail – Mastering Holiday Campaigns in an Election Year

Featured in Admonsters: Deck the Halls With Votes and Direct Mail – Mastering Holiday Campaigns in an Election Year

Featured in the Current: Inside Political Marketers’ Strategies to get Democrats Elected

Featured in the Current: Inside Political Marketers’ Strategies to get Democrats Elected

Trendcast Episode: Pocketbook Politics: How Inflation and Leadership Woes are Shaping the Vote

Trendcast Episode: Pocketbook Politics: How Inflation and Leadership Woes are Shaping the Vote

Trendcast Episode: Feeling the Squeeze: How Economic Anxiety is Reshaping Consumer Behavior

Trendcast Episode: Feeling the Squeeze: How Economic Anxiety is Reshaping Consumer Behavior

Featured in Digital Politics Podcast: Voter Segmentation in the Shifting Political Landscape with Daniel Scantlebury Resonate

Featured in Digital Politics Podcast: Voter Segmentation in the Shifting Political Landscape with Daniel Scantlebury Resonate

Featured in Retail TouchPoint’s Report: Prime Day and Beyond

Featured in Retail TouchPoint’s Report: Prime Day and Beyond

The Times is Out, YouTube is In: Gen Z Shifts Towards an Unexpected Source for News

The Times is Out, YouTube is In: Gen Z Shifts Towards an Unexpected Source for News

Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments

Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments

Featured in Digiday: AI Briefing: How political startups are helping small political campaigns scale content and ads with AI

Featured in Digiday: AI Briefing: How political startups are helping small political campaigns scale content and ads with AI

Resonate Unveils 2024 Voter Landscape Report Highlighting 10 Key Voter Segments for Presidential Election Strategies

Resonate Unveils 2024 Voter Landscape Report Highlighting 10 Key Voter Segments for Presidential Election Strategies

Featured in USA Today: As Biden leaves 2024 election, Trump and Democrats need to court these 10 voter groups

Featured in USA Today: As Biden leaves 2024 election, Trump and Democrats need to court these 10 voter groups

Featured in Street Fight: Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report

Reach the Top of Class with These Smart Back-to-School Marketing Strategies

Reach the Top of Class with These Smart Back-to-School Marketing Strategies

Featured in USA Today: Election eightball: Odds of who will win in 2024 swing toward Trump, but not all the way

Featured in USA Today: Election eightball: Odds of who will win in 2024 swing toward Trump, but not all the way

Featured in USA Today: Biden’s fitness worries Americans. But, numbers show voters concerned about Trump, too

Featured in USA Today: Biden’s fitness worries Americans. But, numbers show voters concerned about Trump, too

What’s Gen Z Drinking This Summer? (Hint: It’s Not Alcohol)

What’s Gen Z Drinking This Summer? (Hint: It’s Not Alcohol)

Featured in Business Insider:Netflix wants to be Disney when it grows up

Featured in Business Insider:Netflix wants to be Disney when it grows up

Featured in Digital Politics Podcast: Media Bubbles and Voter Behavior with Dan Scantlebury

Featured in Digital Politics Podcast: Media Bubbles and Voter Behavior with Dan Scantlebury

Featured in Medical Economics: Beyond demographics: Understanding the values that drive women’s health care choices

Featured in Medical Economics: Beyond demographics: Understanding the values that drive women’s health care choices

Featured in TotalRetail: Cracking the Gen Z Code: How to Transform Trendsetters Into Brand Advocates

Resonate Data Shows Consumer Economic and Health Concerns are Stabilizing

Resonate Data Shows Consumer Economic and Health Concerns are Stabilizing

How to Achieve a Gold Medal in Summer Olympics 2024 Marketing

How to Achieve a Gold Medal in Summer Olympics 2024 Marketing

Amazon Prime Day Data: How to Target Savvy Shoppers This Year

Amazon Prime Day Data: How to Target Savvy Shoppers This Year

Podcast: Store Brands Spotlight – <br> The Trader Joe’s Shopper

Podcast: Store Brands Spotlight –
The Trader Joe’s Shopper

The Verdict is In: What AI Reveals About Swing Voters After Trump’s Trial

The Verdict is In: What AI Reveals About Swing Voters After Trump’s Trial

How marketers are rolling out cookieless strategies in 2024

How marketers are rolling out cookieless strategies in 2024

What AI Reveals About Voters Who Are Worried About Biden’s Age

What AI Reveals About Voters Who Are Worried About Biden’s Age

From Home Harmonizers to Family-Centered Professionals: AI-Powered Insights Reveal the Hidden Healthcare Decision-Makers

From Home Harmonizers to Family-Centered Professionals: AI-Powered Insights Reveal the Hidden Healthcare Decision-Makers

Mom Might Know Best, But You Can Still Master Your Mother’s Day Marketing Campaign

Mom Might Know Best, But You Can Still Master Your Mother’s Day Marketing Campaign

Heat Up Your Summer Marketing Campaign Pitches with AI-Powered Audience Insights

Heat Up Your Summer Marketing Campaign Pitches with AI-Powered Audience Insights

Spring Cleaning: It’s Time to Renew Your Advertising Strategies

Spring Cleaning: It’s Time to Renew Your Advertising Strategies

Shattering Stereotypes: A Spotlight on Women’s Health and Wellness

Shattering Stereotypes: A Spotlight on Women’s Health and Wellness

What AI Reveals about Persuadable Gen Z Voters for the 2024 Election

What AI Reveals about Persuadable Gen Z Voters for the 2024 Election

The Dynamic Pricing Debacle: Decoding the Rise of Value-Conscious Consumers

The Dynamic Pricing Debacle: Decoding the Rise of Value-Conscious Consumers

Featured in Adweek: When It Comes to Women’s Health and Wellness, It’s Time to Get Personal

Featured in Adweek: When It Comes to Women’s Health and Wellness, It’s Time to Get Personal

March Madness: Target & Reach Fans Ready to Score with Resonate Segments

March Madness: Target & Reach Fans Ready to Score with Resonate Segments

Navigating the Post-Haley Landscape: Trump’s Nomination, Third-Party Trends, and the Rise of Independent Voters

Navigating the Post-Haley Landscape: Trump’s Nomination, Third-Party Trends, and the Rise of Independent Voters

What’s Hot, What’s Not: Decoding Consumer Media Habits in 2024

What’s Hot, What’s Not: Decoding Consumer Media Habits in 2024

The Future of Third-Party Cookies: What Advertisers Need to Know

Welcome to the Jungle: Using AI to Advance through the California Primary

Welcome to the Jungle: Using AI to Advance through the California Primary

A Primer on the Personal Values Driving Buying Decisions Across Generations

A Primer on the Personal Values Driving Buying Decisions Across Generations

Transform Your Super Bowl Ad Strategy with AI

Transform Your Super Bowl Ad Strategy with AI

Featured in CMO Alliance: The social causes that most influence US consumer purchase decisions

Featured in CMO Alliance: The social causes that most influence US consumer purchase decisions

The Independents’ Impact: A Closer Look at Super Tuesday Dynamics in California and Texas

The Independents’ Impact: A Closer Look at Super Tuesday Dynamics in California and Texas

The 2024 U.S. Elections: Resonate Reveals 10 Primary Voter Segments Critical to the Election Outcome

The 2024 U.S. Elections: Resonate Reveals 10 Primary Voter Segments Critical to the Election Outcome

Resonate ‘State of the Consumer’ Report Reveals New Insights for 2024

Resonate ‘State of the Consumer’ Report Reveals New Insights for 2024

Battleground Breakdown: Georgia’s Political Transformation and AI-Powered Insights for the 2024 Primary

Battleground Breakdown: Georgia’s Political Transformation and AI-Powered Insights for the 2024 Primary

5 Missteps to Avoid in Values-Based Marketing

5 Missteps to Avoid in Values-Based Marketing

Battleground Breakdown: North Carolina’s Swing Voters and Primary Dynamics in 2024

Battleground Breakdown: North Carolina’s Swing Voters and Primary Dynamics in 2024

Commemorating MLK Day: Reflecting on the Shift in Americans’ Perception of Equality

Commemorating MLK Day: Reflecting on the Shift in Americans’ Perception of Equality

Battleground Breakdown: Navigating Michigan’s Crucial 2024 Primary Landscape

Battleground Breakdown: Navigating Michigan’s Crucial 2024 Primary Landscape

Featured in Advertising Week: A Data-Driven Look at This Year’s Holiday Spenders vs. Savers

Featured in Advertising Week: A Data-Driven Look at This Year’s Holiday Spenders vs. Savers

Forrester’s 2024 B2C Marketing Predictions & How Marketers Are Adapting to The Rise of Practicality

Forrester’s 2024 B2C Marketing Predictions & How Marketers Are Adapting to The Rise of Practicality

Forrester’s 2024 Agency Predictions & How Your Agency Can Pull Ahead of the Pack

Forrester’s 2024 Agency Predictions & How Your Agency Can Pull Ahead of the Pack

The Debate, the Polls, and the Pulse of Iowa: A Closer Look at the GOP Primary Race

The Debate, the Polls, and the Pulse of Iowa: A Closer Look at the GOP Primary Race

How AI-powered data is transforming the future of marketing – In-Person Event & Happy Hour

Digiday Publishing Summit 2024

The Art of Storytelling: Decoding Chevy’s Holiday Ads

The Art of Storytelling: Decoding Chevy’s Holiday Ads

5 Things to Know About Black Friday 2023 Shoppers

5 Things to Know About Black Friday 2023 Shoppers

Comparing Audiences: Common Threads from the 2nd to 3rd GOP Debates

Comparing Audiences: Common Threads from the 2nd to 3rd GOP Debates

Featured in the Data-Driven Podcast: Going beyond demo & psychographics to understand human motivations

Featured in the Data-Driven Podcast: Going beyond demo & psychographics to understand human motivations

Who’s Tuning In to Thursday Night Football This Thanksgiving?

Who’s Tuning In to Thursday Night Football This Thanksgiving?

Getting through to Gen Z Voters

Getting through to Gen Z Voters

Will Chevy’s New Tagline “Together Let’s Drive” Open New Roads?

Will Chevy’s New Tagline “Together Let’s Drive” Open New Roads?

Featured in the CMO Convo Podcast: Are CMOs and CEOs aligned on the use of AI?

Featured in the CMO Convo Podcast: Are CMOs and CEOs aligned on the use of AI?

3rd GOP debate: shining a light on Florida Republicans a year out from the general election.

3rd GOP debate: shining a light on Florida Republicans a year out from the general election.

3 Takeaways from the 2023 Election + The End of Simple Targeting

3 Takeaways from the 2023 Election + The End of Simple Targeting

Resonate Unites Groundbreaking Gen AI with Industry-Leading SaaS Solution to Accelerate Data Analysis & Insight Discovery

Resonate Unites Groundbreaking Gen AI with Industry-Leading SaaS Solution to Accelerate Data Analysis & Insight Discovery

Featured in the Data-Driven Podcast: The current state of AI in data-driven marketing

Featured in the Data-Driven Podcast: The current state of AI in data-driven marketing

Amazon Prime Fall Deals may set the tone for holiday shopping – AI shows what shoppers will put in their carts

Amazon Prime Fall Deals may set the tone for holiday shopping – AI shows what shoppers will put in their carts

Rust Belt Rumbles: Unpacking Michigan’s Political Landscape Post-GOP Debate

Rust Belt Rumbles: Unpacking Michigan’s Political Landscape Post-GOP Debate

2024 Presidential Tug of War: Race Could be Won by Just a Few ‘Inches’

2024 Presidential Tug of War: Race Could be Won by Just a Few ‘Inches’

Kick off NFL Season with AI-powered data on diehard fans who enjoy a good brewski

Kick off NFL Season with AI-powered data on diehard fans who enjoy a good brewski

AI-Powered Data Reveals Deeper Nuances for Future Strategic Candidate Positioning

AI-Powered Data Reveals Deeper Nuances for Future Strategic Candidate Positioning

Summer Spending Highs are Masking Consumer Worries about the Future

Summer Spending Highs are Masking Consumer Worries about the Future

Resonate Launches Access to Industry-spanning, Privacy-safe, Proprietary AI-powered Data on Snowflake Marketplace

Resonate Launches Access to Industry-spanning, Privacy-safe, Proprietary AI-powered Data on Snowflake Marketplace

Caped Consumers: How Comic-Con and Other Events Affect Travel Purchasing Decisions

Caped Consumers: How Comic-Con and Other Events Affect Travel Purchasing Decisions

Leveling the Playing Field: AI-Powered Data Set to Disrupt Traditional Agency Hierarchy

Leveling the Playing Field: AI-Powered Data Set to Disrupt Traditional Agency Hierarchy

ROLL CALL: Top tips for ‘registering’ AI-powered data in your back-to-school campaigns

ROLL CALL: Top tips for ‘registering’ AI-powered data in your back-to-school campaigns

Kiss the Cook: Grilling & How Niche Subcultures Make Purchasing Decisions

Kiss the Cook: Grilling & How Niche Subcultures Make Purchasing Decisions

Expansion & proliferation of CTV advertising… It’s only just begun

Expansion & proliferation of CTV advertising… It’s only just begun

Featured in MarTechVibe: Resonate Launches rAI, An AI Modeling Infrastructure

Featured in MarTechVibe: Resonate Launches rAI, An AI Modeling Infrastructure

Featured in Tangerine.Coffee: What 13.6 Million Bank Switchers Tell Us About Financial Loyalty in 2023

Featured in Tangerine.Coffee: What 13.6 Million Bank Switchers Tell Us About Financial Loyalty in 2023

Featured in Dataversity: 3 Ways to Up-Level 1st-Party Data Enrichment Efforts

Featured in Dataversity: 3 Ways to Up-Level 1st-Party Data Enrichment Efforts

Featured in Total Retail: The Role of Personal Values in Improving Cross-Selling and Loyalty Initiatives

Featured in Total Retail: The Role of Personal Values in Improving Cross-Selling and Loyalty Initiatives

Featured in TalkCMO Resonate Launches AI Network rAI: Predictive Consumer Data

Featured in TalkCMO Resonate Launches AI Network rAI: Predictive Consumer Data

Featured in DestinationCRM: Resonate Launches rAI, an AI Modeling Infrastructure

Featured in DestinationCRM: Resonate Launches rAI, an AI Modeling Infrastructure

Featured in MarTech Series: Resonate Transforms the Data Marketplace with a Proprietary AI Neural Network That Delivers Highly Predictive, Privacy-Safe Consumer Data at Scale

Featured in MarTech Series: Resonate Transforms the Data Marketplace with a Proprietary AI Neural Network That Delivers Highly Predictive, Privacy-Safe Consumer Data at Scale

Featured in Yahoo Finance: Resonate Transforms the Data Marketplace with a Proprietary AI Neural Network That Delivers Highly Predictive, Privacy-Safe Consumer Data at Scale

Featured in Yahoo Finance: Resonate Transforms the Data Marketplace with a Proprietary AI Neural Network That Delivers Highly Predictive, Privacy-Safe Consumer Data at Scale

Featured in Email Marketing Daily: Resonate Offers AI Neural Network For Predictive Modeling

Featured in Email Marketing Daily: Resonate Offers AI Neural Network For Predictive Modeling

Resonate Transforms the Data Marketplace with Proprietary AI Neural Network, rAI

Resonate Transforms the Data Marketplace with Proprietary AI Neural Network, rAI

The Top 5 Issues for DeSantis Supporters vs Trump Voters

The Top 5 Issues for DeSantis Supporters vs Trump Voters

Featured in DigitalCommerce360: 3 principles for bridging the B2B-B2C marketing chasm

Featured in DigitalCommerce360: 3 principles for bridging the B2B-B2C marketing chasm

The Secret Ingredient to Growing New and Existing Agency Business

The Secret Ingredient to Growing New and Existing Agency Business

New Resonate Real-Time Investments Data Solution Offers Greater Insight into Investor Preferences for Improved Acquisition, Market Research, and Product Development

New Resonate Real-Time Investments Data Solution Offers Greater Insight into Investor Preferences for Improved Acquisition, Market Research, and Product Development

Resonate Proprietary, AI-Powered Environmental, Social, Governance Data Offers Brands the Freshest Insights into US-Consumer Preferences and Behaviors Behind Purchase Decisions

Resonate Proprietary, AI-Powered Environmental, Social, Governance Data Offers Brands the Freshest Insights into US-Consumer Preferences and Behaviors Behind Purchase Decisions

New Data Shows Who Supports Changes to Climate & Energy Policy

New Data Shows Who Supports Changes to Climate & Energy Policy

Keeping up with the Top 2023 Consumer Segments: Spring Edition

Keeping up with the Top 2023 Consumer Segments: Spring Edition

Featured in Transform Magazine | Playing politics: The ascent of America’s noisy new lifestyle brands

Featured in Transform Magazine | Playing politics: The ascent of America’s noisy new lifestyle brands

New Resonate AI-Powered Insurance Data Solution Offers Greater Insight into Customer Preferences for More Efficient, Effective Acquisition, Upselling and Retention

New Resonate AI-Powered Insurance Data Solution Offers Greater Insight into Customer Preferences for More Efficient, Effective Acquisition, Upselling and Retention

Entitlement Reform in the News: Who Supports & Who Opposes?

Entitlement Reform in the News: Who Supports & Who Opposes?

5 Insights on Bank Switchers with an Eye on Digital Banking

5 Insights on Bank Switchers with an Eye on Digital Banking

It’s Daylight Saving Time – Americans Need Coffee!

It’s Daylight Saving Time – Americans Need Coffee!

The Second Largest Segment of 2023 Consumers? Meet the Cautiously Optimistic

The Second Largest Segment of 2023 Consumers? Meet the Cautiously Optimistic

Issue-driven Targeting: Don’t Rely On Traditional Sources or Party Affiliation to Reveal Who Supports New Energy

Issue-driven Targeting: Don’t Rely On Traditional Sources or Party Affiliation to Reveal Who Supports New Energy

Reveal the Human Element of Consumers to Accelerate Growth in 2023

Reveal the Human Element of Consumers to Accelerate Growth in 2023

Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy

Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy

To Win Campaigns, You Need to Really Know Your Supporters – and What They Value – at the Individual Level

To Win Campaigns, You Need to Really Know Your Supporters – and What They Value – at the Individual Level

Top 5: What our Readers Found Most Interesting in 2022

Top 5: What our Readers Found Most Interesting in 2022

New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention

New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention

New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention

New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention

Moving From Politics to Policy in 2023: Pivoting with Data

Moving From Politics to Policy in 2023: Pivoting with Data

What’s Hot, What’s Not: Telehealth, Staying Put & Saving $$ Are Top-of-Mind for Consumers

What’s Hot, What’s Not: Telehealth, Staying Put & Saving $$ Are Top-of-Mind for Consumers

Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time

Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time

Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time

Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time

Nailed It! Analyzing Peloton’s New Holiday Ad and Why It Works, Backed by Data

Nailed It! Analyzing Peloton’s New Holiday Ad and Why It Works, Backed by Data

Amazon Clinic: Do Amazon Shoppers Want Telehealth Services? Data Shows…

Amazon Clinic: Do Amazon Shoppers Want Telehealth Services? Data Shows…

Gather ‘Round the Big Screen for Thanksgiving Football 2022

Gather ‘Round the Big Screen for Thanksgiving Football 2022

Analyzing the 2022 Midterms: Key Election Lessons from the Youth Vote

Analyzing the 2022 Midterms: Key Election Lessons from the Youth Vote

Georgia’s Runoff Election is Still Critical. Here’s the Voter Data to Prove It.

Georgia’s Runoff Election is Still Critical. Here’s the Voter Data to Prove It.

Featured in CMO Alliance: How Brands Can Align With Consumer Values in Times of Turmoil

Featured in CMO Alliance: How Brands Can Align With Consumer Values in Times of Turmoil

Featured in AdvertisingWeek: 4 Ways Agencies Need to Pivot for the Future of Personalization

Featured in AdvertisingWeek: 4 Ways Agencies Need to Pivot for the Future of Personalization

Resonate Launches New Solution to Help Political Campaigns Pop Media Bubbles Using AI-Driven Data

Resonate Launches New Solution to Help Political Campaigns Pop Media Bubbles Using AI-Driven Data

Critical Insights on the 2022 Hispanic Midterm Voters

Critical Insights on the 2022 Hispanic Midterm Voters

The 2022 Midterm Voter Landscape: Uncovering and Targeting Political Factions

The 2022 Midterm Voter Landscape: Uncovering and Targeting Political Factions

How to Win Over Midterm Voters Based On the Issues, Not the Party

How to Win Over Midterm Voters Based On the Issues, Not the Party

3 Connected TV Developments to Watch in 2023

3 Connected TV Developments to Watch in 2023

Featured in Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms

Picking the Right Provider: Is Your Consumer Intelligence Solution Growth Focused?

Picking the Right Provider: Is Your Consumer Intelligence Solution Growth Focused?

[INFOGRAPHIC] Unlock Unparalleled First-Party Insights in Record Time with Direct Data Onboarding

Winning Single-issue Midterm Voters Focused on the Overturning of Roe v. Wade

Winning Single-issue Midterm Voters Focused on the Overturning of Roe v. Wade

What’s in Your Agency Growth Toolkit?

What’s in Your Agency Growth Toolkit?

Featured in Forbes: How Politics Influences Branding

Featured in Forbes: How Politics Influences Branding

Meet the Voter Segments You’ll See at the Polls During the 2022 Midterm Elections

Meet the Voter Segments You’ll See at the Polls During the 2022 Midterm Elections

Midterm Voter Audiences Built with Biden Sentiment

Midterm Voter Audiences Built with Biden Sentiment

Featured in AdvertisingWeek: The Power of Tracking Real-Time Sentiment Shifts Among Voters in Times of Uncertainty

Featured in AdvertisingWeek: The Power of Tracking Real-Time Sentiment Shifts Among Voters in Times of Uncertainty

Find Your Data-Backed Summer Drink Before Pumpkin Spice Season Arrives

Find Your Data-Backed Summer Drink Before Pumpkin Spice Season Arrives

Get Back to Basics with Custom-Made Political Media Campaigns

Get Back to Basics with Custom-Made Political Media Campaigns

Compete with Amazon’s Back-to-School Strategy Using AI-Powered Consumer Insights

Compete with Amazon’s Back-to-School Strategy Using AI-Powered Consumer Insights

Just Because Google Delayed Its Cookie-Cutting Plans, Doesn’t Mean You Should

Just Because Google Delayed Its Cookie-Cutting Plans, Doesn’t Mean You Should

Resonate Accelerates Expansion Plans with ZMC Investment

Resonate Accelerates Expansion Plans with ZMC Investment

[INFOGRAPHIC] AI-Powered Insights on Today’s Cord-Cutting Audiences

[INFOGRAPHIC] AI-Powered Insights on Today’s Cord-Cutting Audiences

Win the Midterm Culture War with Niche Voter Targeting

Win the Midterm Culture War with Niche Voter Targeting

What Marketers Should Know About Google Topics

What Marketers Should Know About Google Topics

How to Connect with Today’s Increasingly Influential ESG Investors

How to Connect with Today’s Increasingly Influential ESG Investors

Finding Victory in the Florida Primaries: 2022 Key Voter Insights

Finding Victory in the Florida Primaries: 2022 Key Voter Insights

Winning Wisconsin: Uncovering Niche Voter Segments in the Badger State

Winning Wisconsin: Uncovering Niche Voter Segments in the Badger State

All Eyes on Arizona During Primary Elections. See the Voter Data to Help You Win Your Campaign.

All Eyes on Arizona During Primary Elections. See the Voter Data to Help You Win Your Campaign.

The Housing Market is Cooling Down—Time to Meet the New Home Buyer.

The Housing Market is Cooling Down—Time to Meet the New Home Buyer.

Meet the 2022 Single-Issue Voter: Watch Out for Student Loans

Meet the 2022 Single-Issue Voter: Watch Out for Student Loans

Featured in MarTech: The Power and Limitations of Universal IDs

Featured in MarTech: The Power and Limitations of Universal IDs

Featured in AdvertisingWeek: How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel

Featured in AdvertisingWeek: How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel

Featured In Multichannel Merchant: How Brands Can Connect with the Influenced Consumer

Featured In Multichannel Merchant: How Brands Can Connect with the Influenced Consumer

Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers

Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers

3 Ways Agencies Can Make Themselves Indispensable Strategic Partners

3 Ways Agencies Can Make Themselves Indispensable Strategic Partners

Resonate Launches Resonate Health, a New Privacy-Compliant Source of Premium Healthcare Data for Insights and Activation

Resonate Launches Resonate Health, a New Privacy-Compliant Source of Premium Healthcare Data for Insights and Activation

Resonate Launches Resonate Health, a New Privacy-Compliant Source of Premium Healthcare Data for Insights and Activation

Resonate Launches Resonate Health, a New Privacy-Compliant Source of Premium Healthcare Data for Insights and Activation

Women in Tech: Resonate Celebrates Women’s History Month

Women in Tech: Resonate Celebrates Women’s History Month

Did the State of the Union Resonate With Your Voters’ Top Concerns?

Did the State of the Union Resonate With Your Voters’ Top Concerns?

As Automotive Shifts Ad Dollars Away From Linear, Many Are Scrambling For a Piece of the $9.47B Pie

As Automotive Shifts Ad Dollars Away From Linear, Many Are Scrambling For a Piece of the $9.47B Pie

Winning in the Lone Star State: Key Insights on Texas Voters

Winning in the Lone Star State: Key Insights on Texas Voters

3 Quick Tips to Connect With Socially Responsible Investors

3 Quick Tips to Connect With Socially Responsible Investors

Insights Firm Resonate Reports Record Adoption of Consumer Intelligence Platform in 2021

Insights Firm Resonate Reports Record Adoption of Consumer Intelligence Platform in 2021

Robinhood Retail Investors: A Deep Dive into the Wall Street Disruptors

Robinhood Retail Investors: A Deep Dive into the Wall Street Disruptors

State of the Consumer: How Do the Personal Values of the Overextended, Influenced, and Activists Differ?

State of the Consumer: How Do the Personal Values of the Overextended, Influenced, and Activists Differ?

Big Game Ad Recap: Did They Connect With Consumer Values?

Big Game Ad Recap: Did They Connect With Consumer Values?

Contextual Research: Meet the Consumers Planning Valentine’s Day Dates

Contextual Research: Meet the Consumers Planning Valentine’s Day Dates

Nailed It! 3 Winning Big Game Beer Ads, Backed by Data

How Big Game Viewers Differ Across Streaming Services and Devices

How Big Game Viewers Differ Across Streaming Services and Devices

Resonate Named to the 2022 Best Places to Work in Virginia List for the Seventh Time

Resonate Named to the 2022 Best Places to Work in Virginia List for the Seventh Time

6 Insights Comparing Fast Food Fans by DMA: Nashville and Atlanta

6 Insights Comparing Fast Food Fans by DMA: Nashville and Atlanta

A Deeper Look at the Voters Who Voted for Biden, But No Longer Support Him

A Deeper Look at the Voters Who Voted for Biden, But No Longer Support Him

How NBCUniversal Can Tap into its TikTok-Scrolling CTV Audience for the Big Winter Games

How NBCUniversal Can Tap into its TikTok-Scrolling CTV Audience for the Big Winter Games

Learn How to Unlock a Comprehensive, Actionable Customer View in 5 Steps

Learn How to Unlock a Comprehensive, Actionable Customer View in 5 Steps

It’s Dry January! See Who’s Drinking No- and Low-Alcohol Beverages in the New Year.

It’s Dry January! See Who’s Drinking No- and Low-Alcohol Beverages in the New Year.

Learn How One Network Found a Higher Value in O&O

Learn How One Network Found a Higher Value in O&O

Commemorating MLK Day: Equality and Tolerance Among U.S. Adults

Commemorating MLK Day: Equality and Tolerance Among U.S. Adults

Domino’s Gave Away Gift Cards to Small Businesses in Move Rooted in Consumer Values

Resonate Featured in Streaming Media: Differences Between Live and On-Demand Audiences

Resonate Featured in Streaming Media: Differences Between Live and On-Demand Audiences

Resonate Launches CTV Insights, Unlocking a Deeper Understanding of Streaming Audiences

Resonate Launches CTV Insights, Unlocking a Deeper Understanding of Streaming Audiences

Newsflash: Your In-Store and Online Shoppers are NOT the Same!

Newsflash: Your In-Store and Online Shoppers are NOT the Same!

Looking Back to Look Ahead: The Top Media Insights of 2021

Looking Back to Look Ahead: The Top Media Insights of 2021

Data-driven Insights for Gubernatorial Campaigns

Data-driven Insights for Gubernatorial Campaigns

The Data Drop: It’s Even Better Than the Ball Drop! Top Agency Assets of 2021

The Data Drop: It’s Even Better Than the Ball Drop! Top Agency Assets of 2021

The Data Drop: It’s Even Better Than the Ball Drop! Top Brand Assets of 2021

Phone Carriers X Streaming Services: Does Cross-Bundling Align with Consumer Values?

Phone Carriers X Streaming Services: Does Cross-Bundling Align with Consumer Values?

Why “The Party of Parents” Discussion Highlights the Need for Great Voter Data.

Why “The Party of Parents” Discussion Highlights the Need for Great Voter Data.

The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different

The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different

3 Content Distribution Optimization Drivers

3 Content Distribution Optimization Drivers

Nailed It! Two Winning Brand Collaborations and Why They Work, Backed by Data

Representation During the Holidays: Connecting with Consumers During Hanukkah

Representation During the Holidays: Connecting with Consumers During Hanukkah

3 Facts About Your Friends Who Don’t Have Streaming Services (Yes, They Exist!)

3 Facts About Your Friends Who Don’t Have Streaming Services (Yes, They Exist!)

Featured in Digital Commerce 360: Unique Characteristics of the ‘Buy Now, Pay Later’ Consumer

Featured in Digital Commerce 360: Unique Characteristics of the ‘Buy Now, Pay Later’ Consumer

[Infographic] Bourbon and Vodka Drinkers Approach At-Home Entertaining Differently

[Infographic] Bourbon and Vodka Drinkers Approach At-Home Entertaining Differently

Put Your Ad Spend Where It Will Have Impact: Target These Swing Voters in 2022

Put Your Ad Spend Where It Will Have Impact: Target These Swing Voters in 2022

It’s Tablet Time! Learn 4 New Insights on Disney+ Viewers With Elementary School Kids

It’s Tablet Time! Learn 4 New Insights on Disney+ Viewers With Elementary School Kids

Your Guide to Prove Your Network’s Value, Win Ad Dollars, and Boost Retention

Your Guide to Prove Your Network’s Value, Win Ad Dollars, and Boost Retention

[New Data] Americans Continue to Walk the Line Between Anxious and Eager

[New Data] Americans Continue to Walk the Line Between Anxious and Eager

Featured In AdvertisingWeek: Unique Data and Insights for Connecting with Year-End Jet-Setters

Featured In AdvertisingWeek: Unique Data and Insights for Connecting with Year-End Jet-Setters

6 Ways to Connect to the Values that Drive Sustainably Minded Millennial Female Shoppers

6 Ways to Connect to the Values that Drive Sustainably Minded Millennial Female Shoppers

Want to Donate to a Cause that’s Important to Veterans? Here are Some Close to their Hearts

Want to Donate to a Cause that’s Important to Veterans? Here are Some Close to their Hearts

[Infographic] Ready, Set, Activate! Resonate Data is Available to Activate Across Channels

[Infographic] Ready, Set, Activate! Resonate Data is Available to Activate Across Channels

Disney+ Isn’t Just for Kids! 5 Fast Facts on Disney+ Subscribers Without Children

Disney+ Isn’t Just for Kids! 5 Fast Facts on Disney+ Subscribers Without Children

Data Lessons from Virginia: Localize and Win Swing Voters

Data Lessons from Virginia: Localize and Win Swing Voters

Who are the Millennials Buying Hybrids? 3 Fast Facts to Know Now

Who are the Millennials Buying Hybrids? 3 Fast Facts to Know Now

Free for One Year! How Can Disney+ Retain Their Freebie Verizon Customers?

Free for One Year! How Can Disney+ Retain Their Freebie Verizon Customers?

[Sneak Peek] Wave 20 Shows How Current Events Impact Consumer Habits

[Sneak Peek] Wave 20 Shows How Current Events Impact Consumer Habits

End the Year in the Black | Use Case: Why Travel Advertisers Are a Key Audience for Sports Networks

End the Year in the Black | Use Case: Why Travel Advertisers Are a Key Audience for Sports Networks

End the Year in the Black: 3 Key Nuances Between Gen Z v. Millennial Audiences Your Advertisers Need to Know

End the Year in the Black: 3 Key Nuances Between Gen Z v. Millennial Audiences Your Advertisers Need to Know

Preparing for the 2022 Midterms: Leading with Data

Preparing for the 2022 Midterms: Leading with Data

End the Year in the Black: Connect Retailers’ Goals to Your Ad Revenue

End the Year in the Black: Connect Retailers’ Goals to Your Ad Revenue

[Infographic] Dump Your DMP Data for Clear Insights and Actionable Data Visualization

[Infographic] Dump Your DMP Data for Clear Insights and Actionable Data Visualization

Connecting with Consumers Using Personal Values

Connecting with Consumers Using Personal Values

[Infographic] How Granular Hispanic Segmentation Connects With Different Audiences Across the Country

[Infographic] How Granular Hispanic Segmentation Connects With Different Audiences Across the Country

5 Data-Driven Ways to Connect With Millennial Coffee Pod Drinkers

5 Data-Driven Ways to Connect With Millennial Coffee Pod Drinkers

[Watch Now] Drive More Valuable Consumer Relationships Through AI-Powered Segmentation

[Watch Now] Drive More Valuable Consumer Relationships Through AI-Powered Segmentation

[Infographic] Gen X Homeowners More Likely to Pick Up a Hammer Now Than Pre-Pandemic

[Infographic] Gen X Homeowners More Likely to Pick Up a Hammer Now Than Pre-Pandemic

[Infographic] Baby Boomers Decreasing DIY, Increasing Home Improvements

[Video] How Do You Persuade the 17% of Unvaccinated Americans Who Could be Swayed?

[Video] How Do You Persuade the 17% of Unvaccinated Americans Who Could be Swayed?

[Infographic] Maximize Your Ad Dollars by Targeting the Jolly Jet Setters

[Infographic] Maximize Your Ad Spend This Holiday Season by Targeting Door Busting, Designer Dreaming Mall Moms

Resonate Featured in Luxury Daily: More Retailers Should Cater to Millennial Moms This Holiday Season

Resonate Featured in Luxury Daily: More Retailers Should Cater to Millennial Moms This Holiday Season

Exclusive Insights and Targeting for Infrastructure and Budget Campaigns

Exclusive Insights and Targeting for Infrastructure and Budget Campaigns

3 Tips to Retain the Non-Binge Watcher

3 Tips to Retain the Non-Binge Watcher

Who’s Using Buy Now, Pay Later Options? 5 Quick Insights for Retailers

Who’s Using Buy Now, Pay Later Options? 5 Quick Insights for Retailers

4 Ways Advertisers Can Use Values-Driven Data to Connect With Binge Watchers

4 Ways Advertisers Can Use Values-Driven Data to Connect With Binge Watchers

Zero-Party Data: How to Leverage it in the Media & Entertainment Industry

Zero-Party Data: How to Leverage it in the Media & Entertainment Industry

How to Reach Americans Mis-listed in the Voter File

How to Reach Americans Mis-listed in the Voter File

Updated Report: How to Reach the Unvaccinated

Updated Report: How to Reach the Unvaccinated

Which Fast Food Fans Are Still Avoiding the Vaccines?

Which Fast Food Fans Are Still Avoiding the Vaccines?

3 Quick Facts About the Big Box Back-to-School Shopper

3 Quick Facts About the Big Box Back-to-School Shopper

How to Reach Unvaccinated Americans with Values-Driven Insights

How to Reach Unvaccinated Americans with Values-Driven Insights

Your Guide to Privacy-Safe Consumer Data, Insights, & Engagement

Your Guide to Privacy-Safe Consumer Data, Insights, & Engagement

Eager vs. Cautious Travelers: How Brands Can Connect Right Now

Eager vs. Cautious Travelers: How Brands Can Connect Right Now

3 Steps Marketers Should Take Today to Prepare for a Privacy-Safe World

3 Steps Marketers Should Take Today to Prepare for a Privacy-Safe World

5 Facts About the Media Habits of International Sporting Event Fans

5 Facts About the Media Habits of International Sporting Event Fans

The Colorado Privacy Act: Another Sign of What’s to Come for Marketers

The Colorado Privacy Act: Another Sign of What’s to Come for Marketers

4 Insights for Marketers to Connect With Environmentally Conscious Consumers

4 Insights for Marketers to Connect With Environmentally Conscious Consumers

SmartCommerce and Resonate Partner to Drive Unprecedented CPG eCommerce Performance and Insights

SmartCommerce and Resonate Partner to Drive Unprecedented CPG eCommerce Performance and Insights

3 Critical Voter Segments in the California Gubernatorial Recall Election

3 Critical Voter Segments in the California Gubernatorial Recall Election

3 Key Insights to Connect With Loyal Larry the Points Savvy Millennial Traveler

3 Key Insights to Connect With Loyal Larry the Points Savvy Millennial Traveler

How to Connect with American Home Movers and Improvers

How to Connect with American Home Movers and Improvers

Featured in AdvertisingWeek: Movers and Improvers: How Brands Can Prepare for America’s “Great Reshuffling”

Featured in AdvertisingWeek: Movers and Improvers: How Brands Can Prepare for America’s “Great Reshuffling”

How to Make Failing Vaccine Persuasion Campaigns Work

How to Make Failing Vaccine Persuasion Campaigns Work

Case Study: How to Increase Publisher Advertising Value

Case Study: How to Increase Publisher Advertising Value

5 Data-Driven Ways to Connect with Bank of America Switchers

5 Data-Driven Ways to Connect with Bank of America Switchers

Featured in PhocusWire: The New Rules for Acquisition, Experience, and Loyalty in Travel

Featured in PhocusWire: The New Rules for Acquisition, Experience, and Loyalty in Travel

5 Quick Insights on Beer Drinking + Traveling Consumers Ready for Fun in the Sun

5 Quick Insights on Beer Drinking + Traveling Consumers Ready for Fun in the Sun

Case Study: Using Data to Craft Values-Driven Advertising Copy

Case Study: Using Data to Craft Values-Driven Advertising Copy

[VIDEO] Women in Retail Marketing Chat with PGA Tour Superstore and Resonate

[VIDEO] Women in Retail Marketing Chat with PGA Tour Superstore and Resonate

The CMO Imperative of Being Data-Driven in a Privacy-Safe World with Forrester & Resonate

The CMO Imperative of Being Data-Driven in a Privacy-Safe World with Forrester & Resonate

The Wearable Marketing Playbook

The Wearable Marketing Playbook

Digital Issue Advertising in the Post-Trump Era

Digital Issue Advertising in the Post-Trump Era

Here’s What It Will Take to Reach People Avoiding the Vaccine

Here’s What It Will Take to Reach People Avoiding the Vaccine

3 Values-Driven Ways to Connect With Affluent Consumers Who Plan to Adopt a Pet

3 Values-Driven Ways to Connect With Affluent Consumers Who Plan to Adopt a Pet

Does Restaurant App Usage Data Signal Other Dining Experience Preferences?

Does Restaurant App Usage Data Signal Other Dining Experience Preferences?

Your Guide to Resonate’s AI-Powered Consumer Data

Your Guide to Resonate’s AI-Powered Consumer Data

Comprehensive issue insights uncovered on gun control

Comprehensive issue insights uncovered on gun control

4 Ways Media Companies Can Optimize Streaming Ad Revenue

4 Ways Media Companies Can Optimize Streaming Ad Revenue

[Video] Universal Identifiers (UIDs): Explanation and FAQs

[Video] Universal Identifiers (UIDs): Explanation and FAQs

Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers

Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers

A Closer Look at American Fans of European Soccer

A Closer Look at American Fans of European Soccer

Your 5-Minute Guide to AI-Driven Segmentation

Your 5-Minute Guide to AI-Driven Segmentation

[Video] FLoCs Explained by Resonate CTO Tom Craig

[Video] FLoCs Explained by Resonate CTO Tom Craig

New Research Reveals Values and Motivations Driving Vaccine Readiness

New Research Reveals Values and Motivations Driving Vaccine Readiness

Bloomingdale’s Is Turning to Streaming Events. Will That Resonate With Their Customers?

Bloomingdale’s Is Turning to Streaming Events. Will That Resonate With Their Customers?

[Video] What Are Cookies? 5 Cookieless Terms You Need to Know

[Video] What Are Cookies? 5 Cookieless Terms You Need to Know

[CASE STUDY]: How Resonate Helped Twin Star Enhance Their Product Offerings

[CASE STUDY]: How Resonate Helped Twin Star Enhance Their Product Offerings

Which States Have the Most Tequila Drinkers Nationwide?

Which States Have the Most Tequila Drinkers Nationwide?

A Fireside Chat with Forrester and Resonate on The Privacy Landscape

A Fireside Chat with Forrester and Resonate on The Privacy Landscape

How Will Americans Celebrate Mother’s Day in a Vaccinated World?

How Will Americans Celebrate Mother’s Day in a Vaccinated World?

American Sentiment on Issues in Biden’s First 100 Days Address

American Sentiment on Issues in Biden’s First 100 Days Address

Insights Marketers Need as Consumers Grow Environmentally Conscious

Insights Marketers Need as Consumers Grow Environmentally Conscious

Where High-Level Advocacy Engagers Stand on Energy and Climate Issues

Where High-Level Advocacy Engagers Stand on Energy and Climate Issues

Featured in Street Fight: How to Cater to the Covid-Conscious Consumer

Featured in Street Fight: How to Cater to the Covid-Conscious Consumer

Featured in The Financial Brand: Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers

Featured in Global Fintech Series: A Marketing Guide to Personal Loan Seekers in the Pandemic

Featured in Global Fintech Series: A Marketing Guide to Personal Loan Seekers in the Pandemic

Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Brand Loyalty Brief 2021: Meet Loyal Leslie

ChickInsights on Fast Food Fried Chicken Marketing

ChickInsights on Fast Food Fried Chicken Marketing

Marketing to Gardeners: April Showers Bring Curbside Pick-Up, In-Store Precautions

Marketing to Gardeners: April Showers Bring Curbside Pick-Up, In-Store Precautions

Will Budweiser’s “Reunite with Buds” Vaccine Ad Work?

Will Budweiser’s “Reunite with Buds” Vaccine Ad Work?

A Look at American Sentiment on Elements of Biden’s Infrastructure Plan

A Look at American Sentiment on Elements of Biden’s Infrastructure Plan

Advocacy Playbook 2021: Where High-Level Advocacy Engagers Stand on Economic Issues

Advocacy Playbook 2021: Where High-Level Advocacy Engagers Stand on Economic Issues

Featured in VentureBeat | Pivoting to Privacy-first: Why This is an Adapt-or-die Moment

Featured in VentureBeat | Pivoting to Privacy-first: Why This is an Adapt-or-die Moment

The Stadium Experience Returning MLB Fans are Looking for

The Stadium Experience Returning MLB Fans are Looking for

Think You’ll Sink When Cookies Disappear? Your Guide to Navigating the Post-Cookie Sea

Think You’ll Sink When Cookies Disappear? Your Guide to Navigating the Post-Cookie Sea

How Vaccine Campaigns Can Reach Persuadable Americans

How Vaccine Campaigns Can Reach Persuadable Americans

Telecom Marketing Playbook: How to Stop Wireless Switchers in Their Tracks

Telecom Marketing Playbook: How to Stop Wireless Switchers in Their Tracks

As Seen In DigitalCommerce360: The Lasting Implications of the Baby Boomer Migration to Ecommerce

As Seen In DigitalCommerce360: The Lasting Implications of the Baby Boomer Migration to Ecommerce

How to Turn Data into Insights with Customer Analytics, According to Forrester

How to Turn Data into Insights with Customer Analytics, According to Forrester

How Deep Consumer Insights Will Help Your Agency Win New Business

How Deep Consumer Insights Will Help Your Agency Win New Business

State of the Consumer Reveals New Retail and Media Attitudes Driving Today’s Disrupted Consumers

State of the Consumer Reveals New Retail and Media Attitudes Driving Today’s Disrupted Consumers

Disruption-Proof Data: 4 Ways to Drive Agency Growth

Disruption-Proof Data: 4 Ways to Drive Agency Growth

[Report] 3 Keys for 2021 Bank Marketing Success, 4 Audiences to Target

[Report] 3 Keys for 2021 Bank Marketing Success, 4 Audiences to Target

Insights for CPG Marketing to Gen Z: It’s a Match Made on TikTok

Insights for CPG Marketing to Gen Z: It’s a Match Made on TikTok

Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World

Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World

[Infographic] Which Hispanic Americans Most Value Romantic Love? Achievement?

[Infographic] Which Hispanic Americans Most Value Romantic Love? Achievement?

Advocacy Playbook 2021: Insights on the Most Engaged Advocates in America

Advocacy Playbook 2021: Insights on the Most Engaged Advocates in America

New Data Reveals Spike in Americans’ Trust in Government from January to February

New Data Reveals Spike in Americans’ Trust in Government from January to February

Four Ways to Connect With Senior Travelers Ready to Pack Their Bags

Four Ways to Connect With Senior Travelers Ready to Pack Their Bags

Featured in Digital Insurance: How to Sell Auto Insurance Post-Pandemic

Featured in Digital Insurance: How to Sell Auto Insurance Post-Pandemic

The Current State of OTT and What it Means for Advertisers

The Current State of OTT and What it Means for Advertisers

[Infographic] How to Connect With Baby Boomer Online Shoppers

[Infographic] How to Connect With Baby Boomer Online Shoppers

Why Legislative Advocacy Campaigns Need Deep Policy Insights

Why Legislative Advocacy Campaigns Need Deep Policy Insights

[Infographic] Effective Campaigns Grow from the Freshest Data

[Infographic] Effective Campaigns Grow from the Freshest Data

Consumer Values are the Big Winners in the Big Game’s Ads

Consumer Values are the Big Winners in the Big Game’s Ads

The Personal Values of Future Pet Parents in the Pet Adoption Boom

The Personal Values of Future Pet Parents in the Pet Adoption Boom

Big Game, Bigger Ad Spend: 3 Audience Insights for Advertisers

Big Game, Bigger Ad Spend: 3 Audience Insights for Advertisers

Build a Winning Strategy with Diverse Hispanic Voter Segments

Build a Winning Strategy with Diverse Hispanic Voter Segments

Who Are the Baby Boomer Online Shoppers Driving Up E-Commerce?

Who Are the Baby Boomer Online Shoppers Driving Up E-Commerce?

Specificity Drives Authenticity: Highlights from Alma’s Multicultural Webinar

Specificity Drives Authenticity: Highlights from Alma’s Multicultural Webinar

State of OTT: Meet the Streaming Savvy Viewer + 3 Insights to Connect

State of OTT: Meet the Streaming Savvy Viewer + 3 Insights to Connect

Using Fresh Data to Navigate Rising Demand for Corporate Civic Responsibility

Using Fresh Data to Navigate Rising Demand for Corporate Civic Responsibility

[Infographic] How Granular Hispanic Segmentation Won this Agency’s Pitch

[Infographic] How Granular Hispanic Segmentation Won this Agency’s Pitch

How Americans’ Values Have Changed Amid Incendiary Politics

How Americans’ Values Have Changed Amid Incendiary Politics

How Lululemon Must Reflect on Their Marketing Strategy for Mirror

How Lululemon Must Reflect on Their Marketing Strategy for Mirror

Learn How Real-Time Voter Intelligence Won the Persuadables in NE-2

Learn How Real-Time Voter Intelligence Won the Persuadables in NE-2

Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands

Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands

Why Etsy’s Holiday Ads are a Win with Consumers

Why Etsy’s Holiday Ads are a Win with Consumers

Featured in Total Retail: Real-Time Data Will Make or Break Brick-and-Mortar Businesses

Featured in Total Retail: Real-Time Data Will Make or Break Brick-and-Mortar Businesses

Making the Pivot: Going from Politics to Policy with Issue-driven Data

Making the Pivot: Going from Politics to Policy with Issue-driven Data

Infographic: Holiday Shopping 2020 Preview

Infographic: Holiday Shopping 2020 Preview

Enticing the Independent Vote: What Lessons Can Both Parties Learn After 2020?

Enticing the Independent Vote: What Lessons Can Both Parties Learn After 2020?

Thanksgiving 2020: Who’s Doing the Dishes?

Thanksgiving 2020: Who’s Doing the Dishes?

How “Hey, Let’s Try to Predict the Election” Turned Into Pollster-Beating Results

How “Hey, Let’s Try to Predict the Election” Turned Into Pollster-Beating Results

Fore! Looking at ESPN v. CBS Masters Viewers in 2020

Fore! Looking at ESPN v. CBS Masters Viewers in 2020

Jingle Shelves: How Can CPG Holiday Brands Connect with Consumers this Holiday Season?

Jingle Shelves: How Can CPG Holiday Brands Connect with Consumers this Holiday Season?

2020 Holiday Travel: This Isn’t What We Meant When We Said Home for the Holidays

2020 Holiday Travel: This Isn’t What We Meant When We Said Home for the Holidays

Facebook in the Face of Section 230: Where Consumers Stand

Facebook in the Face of Section 230: Where Consumers Stand

What I Learned From Talking to Casual Dining Leaders

What I Learned From Talking to Casual Dining Leaders

Resonate’s 2020 Presidential Election Analysis

Resonate’s 2020 Presidential Election Analysis

Your Campaign is Short on Time. Target the Right Audience with the Right Message Today!

Your Campaign is Short on Time. Target the Right Audience with the Right Message Today!

Featured In: The 2020 Playbook for Political Marketing in the Moment

Featured In: The 2020 Playbook for Political Marketing in the Moment

How to Target After the Second Presidential Debate: Who Are the Swing Voters Heading to the Polls?

How to Target After the Second Presidential Debate: Who Are the Swing Voters Heading to the Polls?

Holiday Spirits in the “No Normal”: Anticipating Holiday Alcohol Sales 2020

Holiday Spirits in the “No Normal”: Anticipating Holiday Alcohol Sales 2020

DMP Insights Not Cutting It? Level Up Your Consumer Understanding

DMP Insights Not Cutting It? Level Up Your Consumer Understanding

More Tricks, Less Treats? A Look at Parents’ Views on Halloween 2020

More Tricks, Less Treats? A Look at Parents’ Views on Halloween 2020

Every Vote Counts: Winning GOTV Targeting in the Final Days

Every Vote Counts: Winning GOTV Targeting in the Final Days

Meet 2020’s Critical Voters: The Left-Wing Loyalists

Meet 2020’s Critical Voters: The Left-Wing Loyalists

Just Released: Target Undecided Voters During These Critical Final Weeks

Just Released: Target Undecided Voters During These Critical Final Weeks

A Critical Week: Battleground Voter Insights from the Campaign Trail

A Critical Week: Battleground Voter Insights from the Campaign Trail

Custom Research: Don’t Take a Shot in the Dark with Your Data

Custom Research: Don’t Take a Shot in the Dark with Your Data

Meet 2020’s Critical Voters: The Persuadable Progressives

Meet 2020’s Critical Voters: The Persuadable Progressives

Vice Presidential Debate: Mining Answers From Real-Time Voter Data

Vice Presidential Debate: Mining Answers From Real-Time Voter Data

[Infographic] Managed Media for Campaigns: Right Message, Right Audience, Right Time

[Infographic] Managed Media for Campaigns: Right Message, Right Audience, Right Time

Male versus Female Grocery Shoppers: What Do They Value?

Male versus Female Grocery Shoppers: What Do They Value?

[Report] Socially Responsible Investing Stands to Grow in 2021

[Report] Socially Responsible Investing Stands to Grow in 2021

Meet 2020’s Critical Voters: In-Flux Inactives

Meet 2020’s Critical Voters: In-Flux Inactives

The First Presidential Debate: Who Got Through to the White Working Class?

The First Presidential Debate: Who Got Through to the White Working Class?

Featured in Advertising Week 360: Boycotts and Buy-cotts

Featured in Advertising Week 360: Boycotts and Buy-cotts

Meet 2020’s Critical Voters: The Dedicated Democrats

Meet 2020’s Critical Voters: The Dedicated Democrats

Consumers are Showing Signs of Cautious Optimism

Consumers are Showing Signs of Cautious Optimism

Socially Distant Santa? Here’s Your Holiday Shopping 2020 Preview

Socially Distant Santa? Here’s Your Holiday Shopping 2020 Preview

Supreme Court Politics: Uncovering the Winning Issue

Supreme Court Politics: Uncovering the Winning Issue

Accelerate Ad Revenue with Actionable AI-Driven Audience Insights

Accelerate Ad Revenue with Actionable AI-Driven Audience Insights

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Meet 2020’s Critical Voters: The Resolute Republican

Meet 2020’s Critical Voters: The Resolute Republican

New Research Reveals the 7 Voter Segments That Will Determine the Outcome of the Presidential Election

New Research Reveals the 7 Voter Segments That Will Determine the Outcome of the Presidential Election

Meet 2020’s Critical Voters: The Absolute Activist

Meet 2020’s Critical Voters: The Absolute Activist

Meet 2020’s Critical Voters: The America First Populist

Meet 2020’s Critical Voters: The America First Populist

Marketing to Auto Policyholders in a New Normal

Marketing to Auto Policyholders in a New Normal

5 Questions to Ask Yourself Before Your Next Segmentation Project

5 Questions to Ask Yourself Before Your Next Segmentation Project

Featured in Forbes | Finding Corporate Purpose in Customers’ Values with Nike, Under Armour, Patagonia and Columbia

Featured in Forbes | Finding Corporate Purpose in Customers’ Values with Nike, Under Armour, Patagonia and Columbia

Tracking the Pulse of Today’s Consumer Across Verticals

Tracking the Pulse of Today’s Consumer Across Verticals

Readiness, Retail and the Return to Back-to-School During a Pandemic

Readiness, Retail and the Return to Back-to-School During a Pandemic

RNC Lookback: The Battle for the Suburbs – Who Will Get It Right?

RNC Lookback: The Battle for the Suburbs – Who Will Get It Right?

DNC Lookback: Targeting and Messaging Two Pivotal Online Voter Segments

DNC Lookback: Targeting and Messaging Two Pivotal Online Voter Segments

Biden picks Harris: How individual-level messaging and targeting can make or break the party platform

Biden picks Harris: How individual-level messaging and targeting can make or break the party platform

CPG Customers Have Endless Options. How Do You Stand Out?

CPG Customers Have Endless Options. How Do You Stand Out?

We Asked Voters: Do You Trust Facebook Political Ads?

We Asked Voters: Do You Trust Facebook Political Ads?

Constellation Brands’ $100 Million Investment is a Win With Consumers

Constellation Brands’ $100 Million Investment is a Win With Consumers

Why Digital is Critical in a Vote by Mail Election

Why Digital is Critical in a Vote by Mail Election

27% of Consumers Say Their Likelihood of Shopping Online Will Increase Over the Next 3 Months

27% of Consumers Say Their Likelihood of Shopping Online Will Increase Over the Next 3 Months

20% of U.S. Consumers Say They Still Won’t Be Willing to Travel in a Post-Coronavirus World

20% of U.S. Consumers Say They Still Won’t Be Willing to Travel in a Post-Coronavirus World

Brand Spotlight: Major League Soccer and BLM

Using Real-Time Consumer Insights to Accelerate and Optimize Ad Sales Revenue

Using Real-Time Consumer Insights to Accelerate and Optimize Ad Sales Revenue

10 Million 2016 Trump Voters Who Would Vote for Biden If the Election Was Held Tomorrow

10 Million 2016 Trump Voters Who Would Vote for Biden If the Election Was Held Tomorrow

2020 is a Moving Target: 79% of Voters Could Opt Out from Political Ads

2020 is a Moving Target: 79% of Voters Could Opt Out from Political Ads

The Return of Sports – How Are Sports Fans Watching Their Teams During COVID-19?

The Return of Sports – How Are Sports Fans Watching Their Teams During COVID-19?

Netflix and Quarantine: How Have Streaming Services Fared During the Pandemic?

Netflix and Quarantine: How Have Streaming Services Fared During the Pandemic?

The Current State of Bank Account Holders

The Current State of Bank Account Holders

Brand Spotlight: Old Navy

These Consumers Want Brands to Take a Stand on Black Lives Matter. Are They Your Customers?

These Consumers Want Brands to Take a Stand on Black Lives Matter. Are They Your Customers?

Featured in Retail TouchPoints | Store Reopenings: Why Retailers Must Go Above and Beyond to Bring Shoppers Back

Featured in Retail TouchPoints | Store Reopenings: Why Retailers Must Go Above and Beyond to Bring Shoppers Back

With Cases Surging, How Are Consumers in Hot Spots Responding?

With Cases Surging, How Are Consumers in Hot Spots Responding?

Winning with Empathy: Voter Targeting in a Movement

Winning with Empathy: Voter Targeting in a Movement

Shopping During COVID: 62% Are Ready to Browse In-Store

Shopping During COVID: 62% Are Ready to Browse In-Store

Summer Travel During the Pandemic: 48% of Consumers Are Now Ready to Hit the Road

Summer Travel During the Pandemic: 48% of Consumers Are Now Ready to Hit the Road

COVID-19 Demands Political Campaigns to Evolve the “Ground Game”

COVID-19 Demands Political Campaigns to Evolve the “Ground Game”

Full-Time Working Parents Are 72% More Likely to Have Increased At-Home Alcohol Consumption

Full-Time Working Parents Are 72% More Likely to Have Increased At-Home Alcohol Consumption

Voters Across the U.S. are Assessing Reopening Differently. Are Yours Ready?

Voters Across the U.S. are Assessing Reopening Differently. Are Yours Ready?

Resonate and Cava Partner to Deliver Meals to Reston Hospital Center

Resonate and Cava Partner to Deliver Meals to Reston Hospital Center

These 3 Companies are the Real MVPS of Championing LGBTQ Equality

These 3 Companies are the Real MVPS of Championing LGBTQ Equality

Resonate Releases Four New U.S. Consumer Segments Based on Their Varying Comfort Levels with Business Reopenings

Resonate Releases Four New U.S. Consumer Segments Based on Their Varying Comfort Levels with Business Reopenings

From Rushed to Resistant, Are Your Customers Ready to Reopen?

From Rushed to Resistant, Are Your Customers Ready to Reopen?

Robo-Advisors v. Professional Advisors: Who Should You Turn To In Crisis?

Robo-Advisors v. Professional Advisors: Who Should You Turn To In Crisis?

How to Effectively Connect With Racial Justice Fighters

How to Effectively Connect With Racial Justice Fighters

How Are Diverse Voters Responding to the Coronavirus Crisis?

How Are Diverse Voters Responding to the Coronavirus Crisis?

Featured in Grit Daily: Big-Box Stores Will Win the Reopening, But Mask Expectations Are High

Featured in Grit Daily: Big-Box Stores Will Win the Reopening, But Mask Expectations Are High

Companies Tap into Customer Values by Designating Juneteenth a Day for Reflection

Companies Tap into Customer Values by Designating Juneteenth a Day for Reflection

Safety First: Winning the Quiet Swing Voter

Safety First: Winning the Quiet Swing Voter

New Research Reveals How Activism Influences Buying Behaviors

New Research Reveals How Activism Influences Buying Behaviors

Featured in Campaigns & Elections: COVID-19 Impacting Voter Values

Featured in Campaigns & Elections: COVID-19 Impacting Voter Values

Salty Snacks and Cheap Wine: CPG Marketing During a Crisis

Salty Snacks and Cheap Wine: CPG Marketing During a Crisis

40% of Consumers Decreasing Their Retirement Investment Right Now Plan to Switch Firms in the Next Three Months

40% of Consumers Decreasing Their Retirement Investment Right Now Plan to Switch Firms in the Next Three Months

Values In 2020: Equality and Tolerance Among U.S. Adults

Values In 2020: Equality and Tolerance Among U.S. Adults

Be the Change: 5 Brands Actively Speaking Out Against Racism

Be the Change: 5 Brands Actively Speaking Out Against Racism

67.2 Million Americans Who Intend to Vote in 2020 Have a Worse View of Trump Now Than They Did Before the Pandemic.

67.2 Million Americans Who Intend to Vote in 2020 Have a Worse View of Trump Now Than They Did Before the Pandemic.

These Super Fans Are Eagerly Awaiting the Return of Live Sports. Here’s Why You Should Be Connecting with Them

These Super Fans Are Eagerly Awaiting the Return of Live Sports. Here’s Why You Should Be Connecting with Them

Consumers Are Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to Massive New Wave of Consumer Surveys

Consumers Are Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to Massive New Wave of Consumer Surveys

These U.S. Consumers Still Plan on Taking Their Summer Vacation Despite COVID-19 Resurgence Concerns

These U.S. Consumers Still Plan on Taking Their Summer Vacation Despite COVID-19 Resurgence Concerns

Who Are the Diverse Americans Engaged with Coronavirus Content?

Who Are the Diverse Americans Engaged with Coronavirus Content?

Some Consumers Are Still Making Major Purchases During COVID-19. Are You Reaching Them?

Some Consumers Are Still Making Major Purchases During COVID-19. Are You Reaching Them?

What do Americans Think of the Media’s Coverage of COVID-19?

What do Americans Think of the Media’s Coverage of COVID-19?

Featured in Crunchbase: Consumer expectations, buying habits changing due to COVID-19

Featured in Crunchbase: Consumer expectations, buying habits changing due to COVID-19

Featured in Retail Customer Experience: Business as Unusual: Reopening in a Mid-COVID World

Featured in Retail Customer Experience: Business as Unusual: Reopening in a Mid-COVID World

These Consumers Refuse to Eat Out or Shop in Stores Despite Phased Re-Opening. Who Are They?

These Consumers Refuse to Eat Out or Shop in Stores Despite Phased Re-Opening. Who Are They?

Staring at Four Walls…Who’s Getting the Itch to Redecorate during Coronavirus?

Staring at Four Walls…Who’s Getting the Itch to Redecorate during Coronavirus?

It’s Official: 2020 is Cancelled. And I’m Not the Only One Who Thinks So.

It’s Official: 2020 is Cancelled. And I’m Not the Only One Who Thinks So.

Resonate’s New COVID-19 Index Reveals Dramatic Month-Over-Month Attitude and Behavioral Shifts Among U.S. Consumers

Resonate’s New COVID-19 Index Reveals Dramatic Month-Over-Month Attitude and Behavioral Shifts Among U.S. Consumers

As Featured In The Financial Brand: Resonate’s Research on Consumer Financial Anxiety

Tailored Messaging in Advertising Will Spell Success During Coronavirus

Tailored Messaging in Advertising Will Spell Success During Coronavirus

With Homes Turned Into Fitness Studios, Gyms Look to (Free) Online Classes

With Homes Turned Into Fitness Studios, Gyms Look to (Free) Online Classes

The Best Marketing and Ad Campaigns Grow From the Best Data

The Best Marketing and Ad Campaigns Grow From the Best Data

Five Brands That Are Bridging Human-to-Human Connection During Coronavirus

Five Brands That Are Bridging Human-to-Human Connection During Coronavirus

How Have Consumer Grocery Shopping Habits Changed in the Face of COVID-19?

How Have Consumer Grocery Shopping Habits Changed in the Face of COVID-19?

Aging Parents, COVID-19 and How Your Brand Can Offer Empathetic Marketing to Caregivers

A Sales Engineer Takes Us Behind the Scenes of Coronavirus Consumer Research

A Sales Engineer Takes Us Behind the Scenes of Coronavirus Consumer Research

The World of Podcasting: How Are Media Companies Navigating This New Normal?

The World of Podcasting: How Are Media Companies Navigating This New Normal?

Some Republicans Have Increased Their Support of Social Services as a Result of COVID-19. Who are these people?

Some Republicans Have Increased Their Support of Social Services as a Result of COVID-19. Who are these people?

Warm Spring Days are Here. We’re at Home. What Does This Mean for the Outdoor Living and Home Improvement Forecast?

Warm Spring Days are Here. We’re at Home. What Does This Mean for the Outdoor Living and Home Improvement Forecast?

Massive Survey Reveals Impact of COVID-19 on Voter Attitudes and Political Sentiments

Massive Survey Reveals Impact of COVID-19 on Voter Attitudes and Political Sentiments

Resonate in MediaPost: Financial Health Is Bigger COVID-19 Worry Than Physical Health

Resonate in MediaPost: Financial Health Is Bigger COVID-19 Worry Than Physical Health

Resonate in Total Retail: Even Virtual Gym and Meal Delivery Subscriptions Not Immune to COVID-19 Effects

Resonate in Total Retail: Even Virtual Gym and Meal Delivery Subscriptions Not Immune to COVID-19 Effects

Some Consumers Are Increasing Their Retirement Investment Right Now. Who Are They?

Some Consumers Are Increasing Their Retirement Investment Right Now. Who Are They?

Looking Ahead: You Had a Trip Planned to See Your Team’s Big Game. Now What?

Looking Ahead: You Had a Trip Planned to See Your Team’s Big Game. Now What?

Analyzing Voters’ Shifting Values as a Result of the COVID-19 Crisis

Analyzing Voters’ Shifting Values as a Result of the COVID-19 Crisis

Massive Consumer Study Reveals Real-World Behavioral Impact of COVID-19 Across Industries

Massive Consumer Study Reveals Real-World Behavioral Impact of COVID-19 Across Industries

Things Are Changing Fast. Is Your Political Ad Campaign Prepared to Adapt?

Things Are Changing Fast. Is Your Political Ad Campaign Prepared to Adapt?

Has an Interest in Loans and Refinancing Been Affected by the COVID-19 Crisis?

Has an Interest in Loans and Refinancing Been Affected by the COVID-19 Crisis?

How to Connect with Parents Juggling Children During Quarantine

How to Connect with Parents Juggling Children During Quarantine

Financial Anxiety During Coronavirus: What is the Impact of COVID-19 on Personal Finance?

Brands That Show Their Human Side Will Thrive During Turbulent Times

Brands That Show Their Human Side Will Thrive During Turbulent Times

Joe, Bernie…and a TBD Slot for a Female VP?

Joe, Bernie…and a TBD Slot for a Female VP?

What You Need to Know About U.S. Consumers Who Are Cancelling Travel Amid COVID-19

What You Need to Know About U.S. Consumers Who Are Cancelling Travel Amid COVID-19

Joe-mentum on the Internet Translated to Votes Cast at the Polls

Joe-mentum on the Internet Translated to Votes Cast at the Polls

New Consumer Insights Your Brand Needs ASAP

The Internet Caucuses First: Online Engagement and the February 7 Debate

The Internet Caucuses First: Online Engagement and the February 7 Debate

Why Your Brand’s Position on Social Issues Matters More Than Ever

Google is Eliminating Third-Party Cookies. What’s Next for Consumer Intelligence?

Google is Eliminating Third-Party Cookies. What’s Next for Consumer Intelligence?

Bringing the Best in Research to Internet Scale

Bringing the Best in Research to Internet Scale

Resonate Named Among Best Places to Work in Virginia for a Fifth Time

Resonate Named Among Best Places to Work in Virginia for a Fifth Time

[Infographic]: Why You Need to Know About Empathetic Voters

[Infographic]: Why You Need to Know About Empathetic Voters

Democratic Debate #7: The Results Are In…

Democratic Debate #7: The Results Are In…

How Brands Can Connect with Millennials Based on Their Unique Values

MarTech Series Q&A with Andy Hunn: How Resonate Became the “Go-To Platform for Martech and Analytics”

MarTech Series Q&A with Andy Hunn: How Resonate Became the “Go-To Platform for Martech and Analytics”

Gen X: Understanding the Nuances of Today’s Top-Earning Generation

Gen X: Understanding the Nuances of Today’s Top-Earning Generation

[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper

[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper

[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth

[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth

1905 Survey Wave — Non-Apparel Retail and Home & Family

1905 Survey Wave — Non-Apparel Retail and Home & Family

[Infographic]: Get to Know the Frequent Donor and Voter

[Infographic]: Get to Know the Frequent Donor and Voter

[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper

[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper

Democratic Debate #5: Who Came Out On Top?

Democratic Debate #5: Who Came Out On Top?

[CASE STUDY]: How Ciceron Used Resonate to Help a Client Use Their Data Effectively

[CASE STUDY]: How Ciceron Used Resonate to Help a Client Use Their Data Effectively

[Infographic]: How to Connect With Today’s Personal Values Shopper

[Infographic]: How to Connect With Today’s Personal Values Shopper

[Infographic]: How to Capture Today’s Activist Shopper

[Infographic]: How to Capture Today’s Activist Shopper

[Infographic]: Get to Know the Green Tax Supporters

[Infographic]: Get to Know the Green Tax Supporters

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

Democratic Debate #4: The Results Are In…

Democratic Debate #4: The Results Are In…

[Video] How to Navigate Through Voter Pitfalls in the Race for 2020

[Video] How to Navigate Through Voter Pitfalls in the Race for 2020

What Happened to Interest in the Democratic Candidates?

What Happened to Interest in the Democratic Candidates?

How Does Your Congressional District Feel About the Impeachment Inquiry?

How Does Your Congressional District Feel About the Impeachment Inquiry?

Resonate Candidate Index and the Climate Town Hall

Resonate Candidate Index and the Climate Town Hall

New Resonate Analysis Finds That 66 Million Americans Are Considering Switching Insurance Providers in the Coming Year

New Resonate Analysis Finds That 66 Million Americans Are Considering Switching Insurance Providers in the Coming Year

So, Who Really Won the Third Democratic Debate?

So, Who Really Won the Third Democratic Debate?

1903 Survey Wave – Restaurants and Alcohol

1903 Survey Wave – Restaurants and Alcohol

[Infographic]: Get to Know the Climate Change Deniers

[Infographic]: Get to Know the Climate Change Deniers

[Video] The Resonate Platform Reveals the WHY Behind Consumer Behavior

[Video] The Resonate Platform Reveals the WHY Behind Consumer Behavior

What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label

What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label

Democratic Debate #2: The Results Are In…

Democratic Debate #2: The Results Are In…

How Political Debates Really Move The Dial

How Political Debates Really Move The Dial

[Infographic] The Best Campaigns Sprout from the Best Data

[Infographic] The Best Campaigns Sprout from the Best Data

Why Are Amazon Prime Shoppers So Damn Loyal?

Why Are Amazon Prime Shoppers So Damn Loyal?

Navigating the Unpredictable 2020 Election: Politics or Policy?

Navigating the Unpredictable 2020 Election: Politics or Policy?

What The Heck Does Neuroscience Have To Do With Marketing?

What The Heck Does Neuroscience Have To Do With Marketing?

The 3 Keys to Moving Beyond ‘Cardboard’ Personas

The 3 Keys to Moving Beyond ‘Cardboard’ Personas

[Video] Master the Create, Engage, Optimize Flywheel

[Video] 4 Keys to Immersive Content

[Video] The Neuroscience Experiment

[Video] What Marketers Need to Know About Neuroscience

The Real Truth About Energy Drinkers

The Real Truth About Energy Drinkers

4 Steps To Becoming A Lean Agency

4 Steps To Becoming A Lean Agency

Get to Know 37M Organic Food Shoppers

[Infographic] The Who, What, Where and Why of Amazon Apparel Shoppers

[Infographic] The Who, What, Where and Why of Amazon Apparel Shoppers

31 Million Consumers Are On The Fence About Switching Banks This Year

31 Million Consumers Are On The Fence About Switching Banks This Year

Discover the Hidden Dimensions of the Voter Landscape

Discover the Hidden Dimensions of the Voter Landscape

15 Intriguing Facts About Today’s Generation Z and Millennials

15 Intriguing Facts About Today’s Generation Z and Millennials

The State of Today’s CMO

The State of Today’s CMO

What You Need to Know to Connect with Binge Watchers

What You Need to Know to Connect with Binge Watchers

[Video] How Insights Help CPG Brands Connect With Consumers

[Video] How Insights Help CPG Brands Connect With Consumers

How A Large Publisher is Growing Readers and Revenue with Insights

How A Large Publisher is Growing Readers and Revenue with Insights

Resonate Achieves Unprecedented Growth by Delivering Deeper Consumer Insights Tailored for the Direct Brand Economy

10 Things We Learned About Insights-Driven Storytelling

10 Things We Learned About Insights-Driven Storytelling

You Down with OTT?

You Down with OTT?

Can Walmart and Target Give Brands A Better Way to Reach Consumers?

Can Walmart and Target Give Brands A Better Way to Reach Consumers?

How To Strengthen Connections with Moms this Mother’s Day

How To Strengthen Connections with Moms this Mother’s Day

[Video] Analyst Interview: Brandon Purcell, Forrester

[Video] Analyst Interview: Brandon Purcell, Forrester

March Madness Snackers: The Why Behind Their Consumer Purchases

March Madness Snackers: The Why Behind Their Consumer Purchases

4 Ways to Drive Performance with Corporate-Consumer Value Alignment

4 Ways to Drive Performance with Corporate-Consumer Value Alignment

[Infographic] Get to Know 44 Million Bank Switchers

[Infographic] Get to Know 44 Million Bank Switchers

3 Ways You Can Be a Kick-A$$ Data Expert

3 Ways You Can Be a Kick-A$$ Data Expert

[Quiz] Do You Know the Generations as Well as You Think You Do?

[Quiz] Do You Know the Generations as Well as You Think You Do?

3 Steps You Need To Take For Better Storytelling

3 Steps You Need To Take For Better Storytelling

[Video] Client Testimonial: Stuart Meyler, Beeby Clark + Meyler

[Video] Client Testimonial: Stuart Meyler, Beeby Clark + Meyler

[Video] Client Testimonial: Jonathan Lee, Grey New York

[Video] Client Testimonial: Jonathan Lee, Grey New York

[Video] How Insights Can Inform A More Effective Loyalty Strategy

[Video] How Insights Can Inform A More Effective Loyalty Strategy

[Video] How Insights Guide A More Effective Acquisition Strategy

[Video] How Insights Guide A More Effective Acquisition Strategy

[Video] Insights Ignite Transformation Panel

[Video] Insights Ignite Transformation Panel

[Infographic] Are You Capturing Today’s Loyalty Lovers?

[Infographic] Are You Capturing Today’s Loyalty Lovers?

[Infographic] 3 Steps to Boost Your Customer Acquisition

[Infographic] 3 Steps to Boost Your Customer Acquisition

Is Your Data Legit? Here Are 5 Ways To Know For Sure

Is Your Data Legit? Here Are 5 Ways To Know For Sure

Add Life to Your Static Customer Data

Add Life to Your Static Customer Data

[Infographic] Baby Boomers: The Twinsies Generation

[Infographic] Baby Boomers: The Twinsies Generation

[Infographic] Generation Z: The Price-Conscious Traditionalist

[Infographic] Generation Z: The Price-Conscious Traditionalist

[Infographic] Generation X: The Yin and Yang Consumers

Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour

Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour

[Infographic] Millennials: A Tale of Two Consumers

The Media Habits of Today’s Insurance Switchers

The Media Habits of Today’s Insurance Switchers

How to Connect with Today’s Insurance Switchers

How to Connect with Today’s Insurance Switchers

Your Plan for Conquesting Amazon’s 190M Customers

Your Plan for Conquesting Amazon’s 190M Customers

Enter Public Affairs Targeting 2.0

Enter Public Affairs Targeting 2.0

Why 28.3 Million People Are Looking for a New Insurer in 2019

Why 28.3 Million People Are Looking for a New Insurer in 2019

3 Keys to Becoming Disruptor-Proof

3 Keys to Becoming Disruptor-Proof

[Video] Resonate Talks AI in Politics with Campaigns & Elections

[Video] Resonate Talks AI in Politics with Campaigns & Elections

A Guide To Understanding And Engaging Today’s Auto Shopper

Beat Google and Facebook at their Game With Better Insights

Beat Google and Facebook at their Game With Better Insights

[Infographic] Get to Know 24M People Switching Investment Firms in the Next Year

[Infographic] Get to Know 24M People Switching Investment Firms in the Next Year

The Audiences worth Mobilizing during the Lame Duck Congress

The Audiences worth Mobilizing during the Lame Duck Congress

Resonate Honored on Tech 100 List by Northern Virginia Technology Council

Resonate Honored on Tech 100 List by Northern Virginia Technology Council

A New Way to Capture 24M Million Investment Firm Switchers in 2019

A New Way to Capture 24M Million Investment Firm Switchers in 2019

From politics to policy: applying midterm strategies to win advocacy campaigns

From politics to policy: applying midterm strategies to win advocacy campaigns

[Infographic] Get to Know 28.4M Energy Drinkers

[Infographic] Get to Know 28.4M Energy Drinkers

Resonate Unveils Personal Values Report to Inform Brand Strategies

Infographic: Consumer Insights for 2018 Holiday Shoppers

[Infographic] Get To Know 40M People Switching Wireless Providers

[Infographic] Get To Know 40M People Switching Wireless Providers

Get to Know the 40M People Switching Wireless Providers

Get to Know the 40M People Switching Wireless Providers

Connect with Over 39M Tobacco Consumers

Connect with Over 39M Tobacco Consumers

Personal Values Report- Understanding the why of an Audience

Personal Values Report- Understanding the why of an Audience

21M People Are Mattress Shopping. Want To Connect With Them?

Convert Your Online Shopping Cart Abandoners To Lifelong Customers

Convert Your Online Shopping Cart Abandoners To Lifelong Customers

Resonate Releases ‘State of the Consumer’ Report

Resonate Releases ‘State of the Consumer’ Report

Are you winning the swing vote?

Are you winning the swing vote?

Is It Time to Say “Good-bye” to the Soccer Mom?

Is It Time to Say “Good-bye” to the Soccer Mom?

How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners

How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners

We Felt The Need for Speed

We Felt The Need for Speed

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Innovation Driving More Consumers to Switch Banks Now

Innovation Driving More Consumers to Switch Banks Now

Targeting Supreme Court Priorities

Targeting Supreme Court Priorities

Why Insurance Marketers Need to Connect with Smart Home Consumers

Good prices or good service: What hooks online-only banking customers?

Good prices or good service: What hooks online-only banking customers?

Marijuana Advocacy Organization

Star Tribune

Large Global Ad Agency

[Infographic] Today’s Loyal Consumer

[Infographic] Today’s Loyal Consumer

A Luxury Retailer

A Full Service Ad Agency

Resonate State of the Consumer Insight Snapshot

Resonate State of the Consumer Insight Snapshot

Do You Know Your Customers’ “Why?” You Should

Do You Know Your Customers’ “Why?” You Should

[Infographic] Who’s Switching Banks and Why

[Infographic] Who’s Switching Banks and Why

Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos

Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos

Resonate Releases Consumer Banking Insights Report

Resonate Releases Consumer Banking Insights Report

Have a Plan for Adding New Services? We’ve Got One For You

Have a Plan for Adding New Services? We’ve Got One For You

Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting

Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting

CDPs: Yet Another Acronym That Lets Marketers Down

CDPs: Yet Another Acronym That Lets Marketers Down

Is it time for an agency uprising?

Is it time for an agency uprising?

The Culture of Resonate: Driving Innovation and Recognition

The Culture of Resonate: Driving Innovation and Recognition

The Washington Post Names Resonate a 2018 Top Workplace

Bad to the Bone – How Good Surveys Produce Bad Data

Bad to the Bone – How Good Surveys Produce Bad Data

The Evolution of Resonate: Understanding People Better, Helping Clients Succeed

The Evolution of Resonate: Understanding People Better, Helping Clients Succeed

We tracked a dramatic shift in AZ-08 voter patterns. How secure is your district?

We tracked a dramatic shift in AZ-08 voter patterns. How secure is your district?

Texas Too Close to Call? How Will Your Side Fare?

Texas Too Close to Call? How Will Your Side Fare?

How Advertising and Subscriptions Win Together

How Advertising and Subscriptions Win Together

Resonate Named As One of the Best Places to Work in Virginia For Fourth Year in a Row

Resonate Named As One of the Best Places to Work in Virginia For Fourth Year in a Row

Resonate Strengthens Executive Bench With Three Key Hires

Resonate Strengthens Executive Bench With Three Key Hires

Resonate Strengthens Executive Bench with Three Key Hires

Resonate Strengthens Executive Bench with Three Key Hires

Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground

Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground

Resonate Wins Reed Award for “Best Application of Artificial Intelligence or Machine Learning”

Resonate Wins Reed Award for “Best Application of Artificial Intelligence or Machine Learning”

Values Targeting is the New Right Swipe

Values Targeting is the New Right Swipe

Patriots vs. Eagles: A Tale of Two Fan Bases

Patriots vs. Eagles: A Tale of Two Fan Bases

How Big Data Can Drive U.S. House Battleground Wins

How Big Data Can Drive U.S. House Battleground Wins

2018 US Senate Outlook and Early On the Ground Realities

2018 US Senate Outlook and Early On the Ground Realities

Unlocking the Elusive Consumer WHY

On-Demand Webinar: Marketing Leaders’ Customer Strategies are Failing

On-Demand Webinar: Marketing Leaders’ Customer Strategies are Failing

Midterm Election Preview: Millennial Voter Infographic

Midterm Election Preview: Millennial Voter Infographic

Breaking Down the Alabama Conservative Media Bubble

Breaking Down the Alabama Conservative Media Bubble

[Infographic] Midterm Election Preview: Hispanic Voter Infographic

Unwrapping the 2017 Holiday Shopper

Unwrapping the 2017 Holiday Shopper

Midterm Election Preview: Rust Belt Working Class Infographic

Midterm Election Preview: Rust Belt Working Class Infographic

3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend

3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend

Resonate Raises $8 Million in Growth Capital Led by Argentum

Resonate Raises $8 Million in Growth Capital Led by Argentum

The Buzz and the Buyers: iPhone X vs. Galaxy Note 8

The Buzz and the Buyers: iPhone X vs. Galaxy Note 8

Resonate Interviewed on Digital Politics Podcast: Digital Campaign Trends to Watch in 2018

Resonate Interviewed on Digital Politics Podcast: Digital Campaign Trends to Watch in 2018

C&E Interviews Resonate: Digital Ad Targeting Ahead of the 2018 Midterms

C&E Interviews Resonate: Digital Ad Targeting Ahead of the 2018 Midterms

Data Provider Carnival Games

Data Provider Carnival Games

Optimizing Political & Advocacy Email: driving donations, conversions, and ballot decisions

Optimizing Political & Advocacy Email: driving donations, conversions, and ballot decisions

3 Steps to Data Accuracy Done Right

3 Steps to Data Accuracy Done Right

Facing the DMP Data Marketplace Yard Sale

Facing the DMP Data Marketplace Yard Sale

Putting 3rd Party Data Providers to the Test

Putting 3rd Party Data Providers to the Test

Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets

Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets

PR Pitfalls and Brand Booby Traps

Who Is This “CorpSumer”?

Who Is This “CorpSumer”?

“CorpSumers” are Voting with Their Wallets

“CorpSumers” are Voting with Their Wallets

Innovation in Advocacy Shares Resonate’s Superior Voter Behavior Modeling Methodology

Innovation in Advocacy Shares Resonate’s Superior Voter Behavior Modeling Methodology

Resonate Overview Video: Easily achieve a deeper understanding of your audience

ANA Interviews Resonate on the Future of Mobile Marketing

ANA Interviews Resonate on the Future of Mobile Marketing

Profits and Politics: A Data-driven Analysis of Brands Going Political

Profits and Politics: A Data-driven Analysis of Brands Going Political

Resonate Interviewed by Campaigns & Elections on Data, Analytics and the Future of Political Campaigning

Resonate Interviewed by Campaigns & Elections on Data, Analytics and the Future of Political Campaigning

Webinar: How Underlying Consumer Values Impact Engagement

Webinar: How Underlying Consumer Values Impact Engagement

Webinar: Understand How Underlying Consumer Values Impact Engagement

Webinar: Understand How Underlying Consumer Values Impact Engagement

A Resonate Analysis of the Election’s Most Impactful Scandal

A Resonate Analysis of the Election’s Most Impactful Scandal

The Data-Marketing Trends To Be Aware Of

The Data-Marketing Trends To Be Aware Of

Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience

Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience

Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis

Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis

Battle in the Bellwether – Resonate Breaks Down the GA-06 Special Election

Battle in the Bellwether – Resonate Breaks Down the GA-06 Special Election

Resonate Tags: Truly Understand Your Site Visitors

Resonate Tags: Truly Understand Your Site Visitors

2017 Travel Trends Brands Need To Be Aware Of

2017 Travel Trends Brands Need To Be Aware Of

Convert your ad dollars into in-store revenue

Retail Sales Continue to Deteriorate – How Marketers Can Right the Ship

Retail Sales Continue to Deteriorate – How Marketers Can Right the Ship

Why Digital Ad Spends Are Being Wasted and Why That Will Have to Change

Why Digital Ad Spends Are Being Wasted and Why That Will Have to Change

Infographic: Differences in Millennial Restaurant Preferences

Infographic: Differences in Millennial Restaurant Preferences

Intender Data: The Secret Sauce of Marketing in the Moment

Intender Data: The Secret Sauce of Marketing in the Moment

Infographic: Millennial Auto Preferences

Infographic: Millennial Auto Preferences

Millennial Travel Habits Infographic

Digital Ad Likeability Rivals Viewability When It Comes To Sales Impact

Digital Ad Likeability Rivals Viewability When It Comes To Sales Impact

Infographic: Millennial Retail Preference Differences

Infographic: Millennial Retail Preference Differences

Infographic: Millennial Product Preference Differences

Infographic: Millennial Product Preference Differences

Resonate Participates in the 2017 Adobe Summit in Las Vegas, March 19-23

Resonate Participates in the 2017 Adobe Summit in Las Vegas, March 19-23

Infographic: Surprising Millennial Media Consumption Habits

Infographic: Surprising Millennial Media Consumption Habits

Resonate Speaking at the Pollie Awards & Conference

Resonate Speaking at the Pollie Awards & Conference

It’s Time to Look Beyond Demographics When Targeting Millennials

It’s Time to Look Beyond Demographics When Targeting Millennials

YouTube Changes: The Details and What It Means to Agencies and Advertisers

YouTube Changes: The Details and What It Means to Agencies and Advertisers

Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?

Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?

What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks

What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks

Alternative Facts: What the Data Says

Alternative Facts: What the Data Says

Resonate to Present Workshop at ANA Brand Masters Conference

What Big Data Says About the Inaugural Crowd

What Big Data Says About the Inaugural Crowd

How Bartending Made Me a Better Analyst

How Bartending Made Me a Better Analyst

Brand Safe Environments: Why That Matters and How to Find Them

Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It

Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It

Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise

Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise

Thriving in a Post-Digital World

Thriving in a Post-Digital World

The Data Food Court Experience

The Data Food Court Experience

Using Data to Win Foreign Policy Campaigns

Using Data to Win Foreign Policy Campaigns

Tax Reform Advocacy Should Start Now

Tax Reform Advocacy Should Start Now

Resonate CEO Talks Politics and Business With Forward Thinking Radio

If traditional polling is dead, what’s next?

Farm To Table Data For YUMMY Marketing

Farm To Table Data For YUMMY Marketing

Onboarding CRM: What Big Eyes You Have Grandma

Onboarding CRM: What Big Eyes You Have Grandma

Winning the Weekend

Winning the Weekend

The Women Who Support Trump

The Women Who Support Trump

In Play This Cycle: White, College-Educated Voters

In Play This Cycle: White, College-Educated Voters

Winning Down-Ballot Voters

Resonate Participates in the 2016 ANA Masters of Marketing Conference in Orlando, October 19-22

Resonate Participates in the 2016 ANA Masters of Marketing Conference in Orlando, October 19-22

What Voters Value

What Voters Value

Asian Americans: The Fastest Growing Minority Group in the U.S.

Asian Americans: The Fastest Growing Minority Group in the U.S.

Unregistered Hispanic Voters

Unregistered Hispanic Voters

The Debate and the Undecided Voter

The Debate and the Undecided Voter

Are Your Digital Dollars Being Wasted by Not Reaching the RIGHT People in Your Segments?

Are Your Digital Dollars Being Wasted by Not Reaching the RIGHT People in Your Segments?

How You Can Target and Win Early Voters

How You Can Target and Win Early Voters

Swing State Alert: Key Insights on New Hampshire Voters

Swing State Alert: Key Insights on New Hampshire Voters

Swing State Alert: Key Insights on Virginia Voters

Swing State Alert: Key Insights on Virginia Voters

Swing State Alert: Key insights on North Carolina voters

Swing State Alert: Key insights on North Carolina voters

Swing State Alert: Fresh insights on Pennsylvania voters

Swing State Alert: Fresh insights on Pennsylvania voters

Meet Resonate HI-RES Collections

Meet Resonate HI-RES Collections

Swing State Alert: Fresh insights on Michigan voters

Swing State Alert: Fresh insights on Michigan voters

From CampaignTech: How to Make Data Relevant to Your Campaign and Avoid Missing Voters

From CampaignTech: How to Make Data Relevant to Your Campaign and Avoid Missing Voters

Survey Says: Ohio “Swings” on Bipartisanship, Gun Control & Pot

Survey Says: Ohio “Swings” on Bipartisanship, Gun Control & Pot

Survey Says: Florida “Swings” On Pot, Guns & Meds

Survey Says: Florida “Swings” On Pot, Guns & Meds

2016 Summer Olympic Viewers Will Be Glued to Multiple Screens

2016 Summer Olympic Viewers Will Be Glued to Multiple Screens

Understanding That We Are Not Smarter Than the Customer

Understanding That We Are Not Smarter Than the Customer

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Seniors

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Seniors

Unconventional Times Call for Unconventional Intelligence: Voter Insights on African Americans

Unconventional Times Call for Unconventional Intelligence: Voter Insights on African Americans

Unconventional Times Call for Unconventional Intelligence: Insights on Fiscally Conservative / Socially Liberal Voters

Unconventional Times Call for Unconventional Intelligence: Insights on Fiscally Conservative / Socially Liberal Voters

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Women

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Women

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Millennials

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Millennials

Delivering Consumer Intelligence-to-Activation in One Platform

Delivering Consumer Intelligence-to-Activation in One Platform

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Asian Americans

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Asian Americans

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Latino Millennials

Unconventional Times Call for Unconventional Intelligence: Voter Insights on Latino Millennials

Looking Under the Hood of Resonate HI-RES: Performance is a Feature

Looking Under the Hood of Resonate HI-RES: Performance is a Feature

With Resonate’s Enhanced Platform, We’re Excited to Now Offer First Party Data Ingestion

With Resonate’s Enhanced Platform, We’re Excited to Now Offer First Party Data Ingestion

How Big Data Can Help You This Political Season

How Big Data Can Help You This Political Season

Emotions Are Indicators, Not Insights

Emotions Are Indicators, Not Insights

Women’s History Month Blog Series: Favorite Resonate Memory

Women’s History Month Blog Series: Favorite Resonate Memory

Women’s History Month Blog Series: Why Resonate?

Women’s History Month Blog Series: Why Resonate?

Women’s History Month Blog Series: Best Career Advice

Women’s History Month Blog Series: Best Career Advice

Women’s History Month Blog Series: What Makes Someone a Good Mentor?

Women’s History Month Blog Series: What Makes Someone a Good Mentor?

Women’s History Month Blog Series: Moms as Mentors

Women’s History Month Blog Series: Moms as Mentors

Look Beyond the Voter File This Political Season

Look Beyond the Voter File This Political Season

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