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Maximize LTV and ROAS with AI-powered data

Resonate data solutions are faster, better, and more cost-effective, providing actionable data at scale that drives measurable outcomes. With Resonate, you can efficiently discover, target and engage the ideal audience to drive maximum customer life time value (LTV) and return on ad spend (ROAS).
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High-performance, AI-powered consumer data

Resonate Elements combines Resonate Embeddings with our proprietary, ground truth to predict over 15,000 attributes on 250 million individual US consumer profiles. This rich dataset includes offline demographics and household information, providing comprehensive, continuously updated insights for enrichment and targeting.

Psychographics ~2,200

Personal values and motivations, psychological drivers such as environmental, charity, social causes, and governance

Behaviors ~5,500

Past purchases, products and services used, actions taken, frequency of actions, and behaviors across industries

Intent ~2,200

Future purchase categories intent: 30-, 90-, 365-day view, when will they buy? When will they switch?

rAI

Custom data

Dynamically create any behavioral audience or new attribute quickly and cost-effectively.

Preferences ~2,000

Selection consideration by industry: price, rates, brand, convenience, quality, service, products, and features

Media consumption ~2,500

Television, AVOD, SVOD, online, social, linear, OTT, OOH, gaming, print, radio: provider, device, channel, show, and engagement time

Demographics ~1,000

Age, gender, income, life stages, children, status, ethnicity, employment, industry, and role

Custom data

Dynamically create any behavioral audience or new attribute quickly and cost-effectively.

Meet rAI — the heart of Resonate’s consumer data

Our advanced AI, rAI, predicts consumer behavior with unprecedented precision, speed, and scale, enabling effective audience identification for any marketing action—acquisition, upsell, or churn prevention. ​
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rAI makes any data — at any scale — possible

rAI powers a whole-human understanding with speed, precision, and scale based on four sources of data.

  • 30B daily consumer observations
    Online observations that understand consumers today to predict actions they will take tomorrow.
  • Resonate identity graph
    A multi-ID graph containing over 1 billion IDs linked to 250 million consumer profiles.
  • Offline consumer data
    Offline consumer and household demographics and behavioral data.
  • Proprietary consumer ground truth data
    Data from the US Consumer Study provides deep, industry-specific intelligence and data on evolving consumer behavior and sentiment - aka the Human Element.

A consumer dataset designed for your needs

No matter your industry, Resonate’s AI-powered data helps your business and campaigns resonate with consumers and achieve goals.
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A dynamic, connected approach to custom research

Don’t rely on antiquated surveys to power your research strategy. The Resonate custom data solution suite is connected to our deep consumer dataset and scale to the US consumer base. Your newly connected insights are continuously updated in the Resonate Ignite Platform for your own personalized view of the American consumer and can be used for analyses and activation.

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Answer any question, fill any gap

rAI is a gateway to unmatched whole human understanding, blending proprietary, observed and offline data to craft dynamic, in-depth consumer profiles. Resonate data optimizes your marketing activities from strategy to execution, deepening your understanding of customers and prospects.

Resonate fills in data gaps and adds advanced capabilities to your marketing efforts. Our data seamlessly integrates with your marketing stack, enhancing your MarTech and AdTech investments to deliver optimal results. Resonate helps you mitigate risk, empowering you with the highest quality, privacy-safe data.

Transformative insights with privacy at the core

AI-powered marketing research and strategies uncover incredible opportunities to target and optimize efforts and resources with the highest quality, privacy-safe data.​ Resonate strikes an effective, compliant balance between AI’s transformative capabilities and protecting the privacy rights of our clients and consumers. By doing so, we ensure a technologically advanced future that respects individual autonomy and concerns.

Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
Director of Media
Booyah
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What we share from Resonate either validates what advertisers know about their audiences or opens​ their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Chief Marketing Officer
Star Tribune
Once we combined our custom engaged audience with rAI, we improved our media plans.
Chief Marketing Officer
Butler/Till
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Resonate is the best tool we use. It has replaced three other tools.
Chief Strategy Officer
Grey New York
Now THIS is the future of marketing
SVP of Marketing
Dean Foods

Real feedback from real clients

Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes.

Revenue is now AI-powered. Time for liftoff.

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