Lead the way with AI-powered seasonal insights
Gain unprecedented insights into consumers with Resonate's AI-powered seasonal data, enabling you to tailor your strategies to shifting trends and preferences throughout the year. Stay ahead of the curve by understanding not just who your audience is, but how their behaviors and interests evolve with each season.
Explore sample seasonal attributes
Unlock a continuous stream of seasonal consumer data and insights, giving you the flexibility to adapt your strategies throughout the year.
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Winter
Align your marketing efforts with specific winter audiences and enhance relevance and drive engagement.
- Audiences who are considering the following new years resolutions
- Super Bowl watchers
- College football watchers
- Do not plan on making a new year’s resolution
- Eat healthier or start a diet
- Look for a new job
- Workout or exercise more
- Be more environmentally friendly
- Learn a new language, skill, or hobby
- Quit or decrease smoking or drinking
- Celebrate valentines day
- Greeting card audiences
- And more
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Spring
Spring provides a fresh opportunity to connect with your customers and prospects through targeted campaigns with these spring audiences.
- College (NCAA) men’s basketball audiences
- College (NCAA) women’s basketball audiences
- Sports betting
- Researching mother’s day gifts and presents
- Campers
- Spring cleaning and home improvement audiences
- Home improvement store purchasers (Ace, Lowes, Home Depot, etc.)
- Audiences engaging in topics: gardening
- Audiences engaging in topics: home appliances
- Audiences engaging in topics: interior design
- Audiences engaging in topics: construction
- And more
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Summer
Summer is a season of sun, fun, and relaxation. Drive engagement with these summer audiences.
- Leisure travel planned
- Vacation timeshare very likely
- Back to school shopper
- Summer fun shopper
- Discount finder
- Life stages with kids in household / age of kids
- Willing to take children out of school for vacation
- Very likely to purchase adults-only vacation
- Stay at a large hotel chain
- Stay at a short-term room / vacation rental
- Take a trip to a theme park
- Travel internationally
- Travel within the U.S.
- Taking a cruise and cruise brands
- And more
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Fall
Fall presents an ideal opportunity to connect with your audience through targeted campaigns that embrace the season's unique charm and activities.
- Black Friday / Cyber Monday deal finder
- Christmas / winter holiday shopper
- Halloween / fall shopper
- Inviting fewer people to parties or gatherings
- Not traveling at all for the holidays
- Driving to locations instead of flying
- Channel consumption: digital, social, linear, OTT, print, radio
- Shopping online retailers audiences
- Shopping at a mall audiences
- Engagement time
- Where shopping for holiday presents – in-store, online social media, online through website, online through third-party websites
- And more
Made by rAI
rAI is our cutting-edge AI-data infrastructure that ingests massive datasets to power a whole-human understanding with speed, precision, and scale. rAI knows the past, understands the present, and predicts the future for the universe of US consumers.
Our privacy-safe, AI-powered data provides a robust and deep understanding of consumers — at scale.
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Recent & relevantContinuously updated data keeps pace with evolving consumers. -
Human & individualCutting-edge technology that reveals the human behind the data - the human element.
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Comprehensive & complete15K+ attributes on 250M consumer profiles.
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Connected & actionableActivate media across channels, without proxies.
Limitless data — where and when you need it
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The AI-powered Resonate Ignite Platform transforms insights into action, accelerating marketing performance throughout the full customer lifecycle. The Ignite platform offers unparalleled consumer data and empowers research, insights and segmentation for customer acquisition, growth, and retention.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Now THIS is the future of marketing
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