Chart your path to victory with AI-powered data
Voters’ values, behaviors and media consumption evolve, so relying solely on traditional voter files and legacy data sources can make your message stale in a single election cycle. Resonate AI-powered data is the key to understanding what matters most to voters today and can help accurately predict what will matter to them going forward.
Lead with AI-powered voter data and intelligence to expand margins and win elections
Resonate’s unique, AI-powered intelligence transforms how political campaigns identify, analyze, target, and communicate with voters individually and at scale. Quality, recency of data, insights, and speed are today’s essential campaign currencies.
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Faster, deeper voter insightsTap into fast answers and a deep understanding of any voting audience down to the CD level. -
Impactful personalizationLeverage better segmentation to create more impactful and personalized messaging.
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Precise targetingAdapt to real time forces and reach voters — regardless of party — with messages that will get them to the ballot box across CTV, OTT, pre-roll, display, and social.
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White-glove serviceWin in today’s political climate with our deep programmatic media-buying experience and white-glove service.
Positions on key topics and issues
An in-depth understanding of hot topics, such as abortion, healthcare, drug costs, gun rights and control, voting rights and election fraud, green and traditional energy, immigration, LGBTQIA+ rights, crime and law enforcement, disinformation, media, and the economy.
Voter values and motivations
Power winning campaigns by understanding key motivators, such as national security, community and belonging, diversity and acceptance, traditions, law abidance, trust, religion and faith, and environmental conservation.
Intent and prior behaviors
Target voters and supporters by understanding their level of engagement for the 2024 election, reasons behind their 2022 votes, voting frequency, which candidates they prefer, level of centrism or extremism, priorities of single-issue voters, disengaged voters, and low-information voters.
Predictive voter intelligence that drives victory
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Psychographics
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Preferences
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Behaviors
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Intent
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Demographics
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Media consumption
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Unlock insights
- 01Build, model and size highly-customized voting audiences in real-time.
- 02Explore preferences and behaviors across interests related to concerns, beliefs, affiliations, and more.
- 03Analyze past actions and predict future intent to truly understand why people engage with your cause or political party.
- 04Meet people with diverse demographics where they’re at in an omnichannel media environment.
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Fuel engagement
- 01Know more about most-valued voter segments pre-campaign for more personalized messaging opportunities.
- 02Zero in on what your audience genuinely cares about, leveraging data-driven insights for unmatched marketing relevance.
- 03Highlight campaign differentiators with a deeper knowledge of people’s past likes and dislikes from your past efforts.
- 04Align with diverse groups across all channels with data-informed content throughout the entire lifecycle.
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Optimize performance
- 01Take action fast and target personalized audiences to achieve winning results.
- 02Champion the social, financial, and geopolitical causes that matter to people, bolstering their support and action.
- 03Present compelling information that draws interest and encourages engagement.
- 04Simplify alignment with your candidate, ensuring easy engagement across all channels.
Realize impactful results for your party or cause
Comprehensive solutions for building, modeling, and sizing any voting audience in real time, enabling you to identify, understand, and target voters for winning outcomes.
Resonate voter data and insights deliver results
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40%
Favorability lift for issue ad concepts with legislative influencers
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30%
Increase in candidate-friendly activity amongst target audiences
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31%
More likely to win when targeting with Resonate data
