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Chart your path to victory with AI-powered data

Voters’ values, behaviors and media consumption evolve, so relying solely on traditional voter files and legacy data sources can make your message stale in a single election cycle. Resonate AI-powered data is the key to understanding what matters most to voters today and can help accurately predict what will matter to them going forward.

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Lead with AI-powered voter data and intelligence to expand margins and win elections

Resonate’s unique, AI-powered intelligence transforms how political campaigns identify, analyze, target, and communicate with voters individually and at scale. Quality, recency of data, insights, and speed are today’s essential campaign currencies.

  • Faster, deeper voter insights
    Tap into fast answers and a deep understanding of any voting audience down to the congressional district level.
  • Impactful personalization
    Leverage better segmentation to create more impactful and personalized messaging.
  • Precise targeting
    Adapt to real time forces and reach voters — regardless of party — with messages that will get them to the ballot box across CTV, OTT, pre-roll, display, and social.
  • White-glove service
    Win in today’s political climate with our deep programmatic media-buying experience and white-glove service.

Predictive voter intelligence that drives victory

  • Psychographics
  • Preferences
  • Behaviors
  • Intent
  • Demographics
  • Media consumption
  • Unlock insights
    • 01Build, model and size highly-customized voting audiences in real-time.
    • 02Explore preferences and behaviors across interests related to concerns, beliefs, affiliations, and more.
    • 03Analyze past actions and predict future intent to truly understand why people engage with your cause or political party.
    • 04Meet people with diverse demographics where they’re at in an omnichannel media environment.
  • Fuel engagement
    • 01Know more about most-valued voter segments pre-campaign for more personalized messaging opportunities.
    • 02Zero in on what your audience genuinely cares about, leveraging data-driven insights for unmatched marketing relevance.
    • 03Highlight campaign differentiators with a deeper knowledge of people’s past likes and dislikes from your past efforts.
    • 04Align with diverse groups across all channels with data-informed content throughout the entire lifecycle.
  • Optimize performance
    • 01Take action fast and target personalized audiences to achieve winning results.
    • 02Champion the social, financial, and geopolitical causes that matter to people, bolstering their support and action.
    • 03Present compelling information that draws interest and encourages engagement.
    • 04Simplify alignment with your candidate, ensuring easy engagement across all channels.

The best voter targeting requires the best voter intelligence

Adapt to real-time forces to reach the voters you need – regardless of party affiliation – with messages that will get them to the ballot box. Resonate has the freshest, most predictive data available and years of programmatic media-buying expertise to execute at the speed necessary to win in the current political climate.

Resonate voter data and insights achieve results

  • 40%
    Favorability lift for issue ad concepts with legislative influencers
  • 30%
    Increase in candidate-friendly activity amongst target audiences
  • 31%
    More likely to win when targeting with Resonate data

Partner with Resonate to win elections and campaigns