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Enrich your customer data using AI

Ignite your marketing with a comprehensive, continuously updated view into the human behind demographics — powered by AI and experience.

  • Append or onboard your 1st-party data to enrich your understanding of your customers.
  • 15k+ real-time, proprietary, AI-powered attributes on 250 consumer profiles across 2 billion devices.
  • Quickly create and analyze hyper-relevant, targeted microsegments to enhance your segmentation strategy.
  • Connect directly to your marketing ecosystem and immediately activate across programmatic, social, CTV, web personalization, email, and more.

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Key attributes of Resonate Data

  • Data that expresses the complexity and uniqueness of humans
    From daily choices to major decisions, uncover why consumers make choices. Go beyond typical demographic data to drive real results.
  • Data that keeps pace with the evolving consumer
    Current sentiment, intent, preferences and behavior continuously updated to reflect the changing market and consumer.
  • Data to support efficient, effective marketing
    Data available when and where you need it in your internal or external ecosystems. Append data to your 1st-party data, in your CRM, data lake, or predictive model infrastructure.

All the data you need for complete consumer understanding.

Resonate data solutions are faster, better, and more cost-effective, providing actionable data at scale that drives measurable outcomes. With Resonate, you can efficiently discover, target, and engage the ideal audience to drive maximum lifetime value (LTV) and return on ad spend (ROAS).

Psychographics ~2,200

Personal values and motivations, psychological drivers such as environmental, charity, social causes, and governance

Behaviors ~5,500

Past purchases, products and services used, actions taken, frequency of actions, and behaviors across industries

Intent ~2,200

Future purchase categories intent: 30-, 90-, 365-day view, when will they buy? When will they switch?

Custom data

Dynamically create any behavioral audience or new attribute quickly and cost-effectively.

Preferences ~2,000

Selection consideration by industry: Price, rates, brand, convenience, quality, service, products, and features

Media consumption ~2,500

Television, AVOD, SVOD, online, social, linear, OTT, OOH, gaming, print, radio: provider, device, channel, show, and engagement time

Demographics ~1,000

Age, gender, income, life stages, children, status, ethnicity, employment, industry, and role

Custom data

Dynamically create any behavioral audience or new attribute quickly and cost-effectively.

A consumer data set designed for your needs

No matter your industry, Resonate’s AI-powered data helps your business and campaigns resonate with consumers and achieve goals.
Explore data by industry
Explore data by category

Unmatched data — wherever you need it

Resonate delivers high-performance data that is ready to use or tailored to marketers’ needs.​

  • Data for insights
    Gain dynamic insights into customers and prospects at every stage of the lifecycle.
  • Data for enrichment
    Enhance your ecosystem with our data for deeper insights and optimized models.
  • Data for targeting
    Power your digital ecosystem with our data for precise targeting and unmatched media performance.

High-performance, AI-powered consumer data

Resonate Elements combines Resonate Embeddings with our proprietary, ground truth to predict over 15,000 attributes on 250 million individual US consumer profiles. This rich dataset includes offline demographics and household information, providing comprehensive, continuously updated insights for enrichment and targeting.
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