Wondering what happens after third-party cookies? Here’s how Resonate is adapting with cutting-edge, privacy-preserving consumer insights and activation solutions.
Resonate is Your Guide to Navigating Life After Third-Party Cookies
For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. So Google’s announcement that third-party cookies will be eliminated by January 2022 sent shockwaves through the digital industry.
As the post-cookie world looms, the marketing and advertising industry is bracing for its boat to be especially rocked. How do we maintain our lifeline connection to consumers when cookies are but a mere crumb memory?
Resonate is hard at work to ensure our real-time, granular consumer insights, activation, and measurement capabilities are undeterred.
Our fresh consumer insights will remain grounded in the bedrock of our National Consumer Study™ – the largest continuous survey of U.S. consumers. By adapting our cutting-edge Machine Learning/AI infrastructure to take advantage of Universal Identifiers, we are able to ensure our 360-degree view of consumers found in the Resonate Ignite Platform™ remains and continues to improve. What seems like a tsunami will appear as a mere ripple as we transition to a post-cookie world.
Beyond that, we see this cataclysmic change as an opportunity to innovate. Our team is well underway designing new robust, privacy-preserving analytics solutions that align with Google’s new privacy sandbox and maintain the unparalleled depth of Resonate’s current offerings.
Worried about a post-cookie tsunami? Resonate is working under the surface to ensure smooth sailing.
For Resonate, the post-cookie transition is a below-the-surface endeavor. We are actively conducting and running the simulations and experiments to prepare in advance of January 2022. We’re doing everything we can to ensure our customers only experience smooth sailing in the continued delivery of the freshest, deepest, actionable consumer insights.
Don’t be afraid to navigate the deep, dark cookieless sea. With Resonate, the critical insights you need to ignite effective and efficient marketing remain intact.
Download our infographic, Your Guide to Navigating the Post-Cookie Sea, to learn more about how Resonate is helping customers navigate the post-cookie world, and check out our latest press release here.
