RESTON, Va., April 24, 2018 (GLOBE NEWSWIRE) — Resonate (www.resonate.com), the leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness for its data-driven solutions designed to drive business decisions based on a deep understanding of the consumer that extends beyond basic attributes like demographics and psychographics to reveal a unique understanding of human motivations. Veteran publishing executive Ray Faust has joined the company as General Manager of Resonate’s Publisher and Entertainment vertical, Ed Choi has joined as Senior Vice President of Customer Success, and Ericka Podesta McCoy has joined the company as Senior Vice President of Marketing.
These key hires strengthen Resonate’s executive team at a time when the company is experiencing tremendous growth in its SaaS business and redefining the consumer intelligence marketing landscape. Resonate’s Artificial Intelligence (AI)-driven platform is the first industry solution to apply science and technology toward the art of understanding the complexity of human motivations—the true why—behind consumer behavior. At a time when CMOs are struggling to gain and act on a deeper understanding of their audience that crosses all channels, Resonate is the only insights platform that provides a continuously updated view of the consumer, cross-channel engagement and ongoing analysis helping marketers make better decisions and create unique customer experiences that drive growth.
