The article below appeared in Email Marketing Daily on May 31st, 2023. Read it in its entirety here.
Resonate has introduced an AI neural network designed to help brands transform data into updated consumer attributes.
The new network, rAI, fuels predictive models designed to dynamically generate scaled consumer data, the company says.
In addition, rAI includes a multi-sourced identity graph to align Resonate data to consumers and their devices.
According to the company, rAI incorporates three types of data:
- Behavioral data including more than 30 bi ed attributes on 230 million consumers.
- Offline consumer data providing additional understanding of consumer and household demographics.
- Resonate’s data from a US consumer study combined with respondents’ online behaviors.
The company states that the data is safe in terms of privacy.
