See Resonate at Digiday Programmatic Marketing Summit:
December 3 | 3:05 p.m. Sponsor Dialogue with Resonate
The Future of Targeting: AI Predictions and Privacy-First Strategies
In today’s fast-changing digital landscape, marketers must keep up with shifting consumer behaviors while adapting to a world without relying on third-party cookies. Resonate’s AI-powered predictive data models transform targeting strategies, delivering precise, privacy-first experiences that boost performance and conversions. This session explores how AI enhances creative messaging, optimizes media planning, and enables accurate, privacy-compliant targeting with first-party data, empowering brands to anticipate consumer needs, build loyalty, and foster deeper connections.
Jonathan Ricard, Chief Strategy Officer, Resonate