When it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didn’t just sit and wait. They did their research and kept a pulse on consumers to stay informed and adaptable.
Today, we’re sharing the top 5 media insights that resonated with them — so you can review the trends of 2021 as you continue to prepare for what’s next.
Explore Values-Driven Marketing to Multicultural Audiences
The U.S. is more diverse than ever—and the need for personalization is at an all-time high. Meet 3 diverse audiences and learn to connect with individuals driven by values and lifestyle choices. MEET THE AUDIENCES >>>
Uncover the Nuances Between Unvaccinated Americans
What will it take to persuade unvaccinated American adults to get vaccinated? To craft a message that moves the needle with these audiences, you first need to know what matters most to them. FIND OUT MORE >>>
Learn How to Engage the Disrupted Consumer
The Disrupted Consumer has lived with the pandemic for almost two years now. How has that affected their purchasing behavior, media consumption, and retail experience? GET THE DATA >>>
Discover New Insights About Streaming Audiences
Cord-cutting audiences are giving media companies and advertisers a chance to drive ad revenue. But do you have any idea who they are, what they care about, and how to reach them? Start with this report! DOWNLOAD THE REPORT >>>
Take Your OTT Strategy to the Next Level with Data
With more people staying home, how are over-the-top (OTT) media services adapting? Get a granular understanding of OTT consumers, what’s striking a chord with viewers, and why in this report. SEE OTT INSIGHTS >>>
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NEW REPORT ALERT: Keeping a pulse on consumer sentiment is a full-time job—we should know. But our Recent Events reports make it easy peasy. Download our latest one for real-time data on what Americans are thinking, doing, and buying now!
