INDUSTRY SNAPSHOT
- Ad agencies facing new competition from consulting firms offering the same kind of creative services
- Growth of in-house shops as brands leave agencies
- Smaller, more agile shops successfully taking over major brands
- Calls for more trust and transparency from agencies are getting louder
CLIENT CHALLENGES
A top 10 global advertising agency wanted to save time, find higher quality insights to become more strategic for their clients and increase performance in media activation. They had become frustrated by the quality of third-party data provided by traditional DMPs, as well as what they received in reporting and insights.
SOLUTION
With the Resonate platform, the agency was able to:
- Use new audience insight reports for better strategic direction for clients’ campaigns
- Build custom audiences and segments for seven of its largest brand clients for activation.
- Activate another 23 clients within 90 days
