Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change.
We talk about:
- Self-organized groups and reaching these niche audiences
- What the term Progressive means
- Which candidates are considered old
- Media bubbles
- Impact of grassroots activity on voter turnout
