RESTON, Va., Feb. 3, 2025 /PRNewswire/ — Resonate, the leader in predictive consumer intelligence, today announced the launch of its groundbreaking rAI-powered Audience Builder. This innovative tool represents a significant leap forward in consumer intelligence technology. By harnessing the power of AI, Resonate is enabling marketers and data analysts to make faster, smarter decisions about their target audiences.
The rAI-powered Audience Builder allows users to generate complex, tailored audiences with unprecedented ease and speed. By using natural language prompts, marketers can now create sophisticated audience segments in seconds, eliminating the need for manual searches through thousands of attributes.
“Our rAI-powered Audience Builder is a game-changer for marketers and insights and data professionals,” said Bryan Gernert, CEO of Resonate. “We’ve transformed a process that once took hours into one that takes mere seconds, while simultaneously improving the quality and relevance of the resulting audiences to help brands propel customer lifetime value.”
Key features of the Resonate Audience Builder include:
- AI-Powered precision: Leveraging Resonate’s proprietary AI model rAI, the tool analyzes thousands of consumer attributes to instantly create highly targeted audience segments for insights and activation.
- Intuitive interface: Users can generate custom audiences with simple natural language prompts, empowering users of all expertise levels to build nuanced audience personas for meaningful insights.
- Time-saving technology: The tool significantly reduces the time required to build complex audiences, turning hours of work into a matter of seconds.
Resonate’s commitment to innovation in AI-powered consumer intelligence continues to set new industry standards. The rAI-powered Resonate Audience Builder is now available to all Resonate Ignite platform users. For more information about Resonate and the rAI-powered Resonate Audience Builder, visit www.resonate.com.
