RESTON, Va., Jan. 28, 2025 /PRNewswire/ — Resonate, the leader in predictive consumer intelligence, announces the appointment of Chris McArdle as its new Chief Revenue Officer. McArdle is a seasoned executive with a distinguished track record in the AdTech, MarTech, and SaaS sectors, known for consistently exceeding revenue targets, scaling global sales organizations, and driving market share growth.
With a history of success in scaling early-stage, mid-stage, and Fortune 500 companies, he brings a wealth of expertise to Resonate as the company embarks on an ambitious new phase of expansion, enhancing its consumer data and intelligence offerings to serve an ever-growing client base.
“We are excited to welcome Chris to the Resonate team,” said Bryan Gernert, CEO of Resonate. “His deep expertise in consumer data and analytics and strength in scaling sales teams and driving revenue growth maps with our vision for the future. We are confident that his leadership will continue to accelerate our expansion in the consumer data and intelligence space.”
McArdle’s career includes driving growth across publicly traded, private equity, and venture capital-backed organizations. Prior to joining Resonate, he held senior leadership roles at NextEra Energy Investments, Smartly.io, and Neustar, Inc., where he led the Global Marketing Solutions
“I am thrilled to join Resonate at this key moment in the company’s growth journey,” says McArdle. “Resonate’s deep consumer data and innovative predictive modeling and analytical capabilities are truly game-changing, and I look forward to leveraging my experience to accelerate our growth and deliver even greater value to our clients.”
Resonate continues to set the standard for consumer intelligence, empowering brands and agencies to understand and engage audiences to drive revenue throughout the customer lifecycle.
