In this episode of the Store Brands Spotlight podcast, Resonate CMO Ericka McCoy discusses how AI can be a powerful tool for understanding Trader Joe’s shopper base to reveal not only characteristics like income level but even dietary preferences, buying habits, political leanings and value consciousness.
Hear how deep insights like these are invaluable for brands in mapping out business strategies and tailoring product offerings to cater to the specific preferences of their customers. This targeted approach, based on deep customer understanding, fosters loyalty and keeps shoppers returning for a truly personalized shopping experience.
