The 2024 State of the Consumer report sheds light on the ever-evolving landscape of media consumption. While some segments are tuning out of traditional digital media, others are diving deeper into the world of social media and influencer marketing.
Understanding Your Audience is Key:
The report reveals a critical trend: a widening gap in media preferences across different consumer segments. This means knowing your audience is more crucial than ever.
The Rise of Selective Consumers:
The data suggests a segment of consumers is actively consuming less digital media. This may be due to concerns about information overload or the desire for a more mindful media diet.
The Power of Social Media and Influencers:
On the other side of the spectrum, the report highlights the continued growth of social media and influencer marketing. Consumers, particularly younger generations, are increasingly turning to these platforms for information, entertainment and purchasing inspiration.
Leveraging the Data for Growth:
This knowledge empowers you to craft a targeted media strategy. By understanding your audience’s media preferences, you can allocate resources effectively, reaching your target segment with the right message, on the right platform, at the right time.
The Resonate 2024 State of the Consumer report provides the data and insights needed to stay ahead of the curve. Leverage its findings to refine your audience segmentation, ensuring your marketing efforts resonate with your target consumers throughout 2024 and beyond.
