[Infographic] Gen X Homeowners More Likely to Pick Up a Hammer Now Than Pre-Pandemic

Gen X homeowners are getting bored of staring at their own four walls — and they’re doing something about it. This group is perusing Home Depot and Lowe’s in their free time for the purpose of getting into demo, decorating, and DIY’ing.

For a deep dive on this audience, and several other hyper-targeted generational audiences, who are renovating, upgrading, and buying homes, download our Home Marketer’s Playbook today. You’ll learn surprising and validating data on their demographics, psychographics, hobbies, purchasing plans, and values, as well as insights on how to connect with messaging, customer experience, and more.