[Video] How Do You Persuade the 17% of Unvaccinated Americans Who Could be Swayed?

Brands, agencies, advocacy campaigns. Everyone is throwing their hat in the ring to persuade all Americans to get vaccinated and help get the country on track towards a normal…2022?

Watch the video below to learn which values drive the daily behaviors and decisions of the unvaccinated, and how you can use those values for effective messaging. You need to tap into a deeper feeling than simply, “Get vaccinated.” These Americans need to be persuaded in a way that resonates with their personal values. This is how.

Want to stay up-to-date on the latest data surrounding the pandemic and consumer sentiment? Check out our latest report on trending insights here.