Federated Learning of Cohorts (FLoCs), Explained

Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about the must-know concepts ahead of the Google cookie deprecation.

Want more insights on how Resonate is preparing for a the demise of Google Chrome cookies? Check out our resource center here.

Today, we’re answering your top questions about Federated Learning of Cohorts (FLoCs) and we’ve brought in one of the experts, Resonate Chief Technology Officer Tom Craig. Tom and his team have been working day and night to solidify Resonate’s dual-path approach to stronger data in the face of a cookieless world and FLoCs will play a major role in that plan.

Your Top Questions About FLoCs

FLoC is one of the proposals Google put forward as their answer to a more privacy-preserving consumer experience. In this video, Tom answers questions about FLoCs in detail, such as exactly what FLoCs are, who will have access to them and how they can use them, whether FLoCs will change over time, when they’re going to be available, and what Resonate’s plan is for FLoCs.

Are you prepared for post-cookie marketing and advertising? Resonate is.

Third-party cookies are going away in January 2022. With Resonate, your ability to understand and reach your target audiences isn’t going anywhere.

Resonate’s privacy-first methodology ensures the customer experience remains unchanged when the cookie crumbles. Our Privacy-Preserving Insights Solution leverages our proprietary, fresh data set and cutting-edge, AI-driven infrastructure to deliver an unparalleled understanding of individual consumers. This deep data will continue to support your insights, analytics, and activation to deliver highly personalized, cross-channel engagement. In fact, our proposed cohort and universal identifier capabilities will deliver even stronger insights – giving you a leg up on your competitors.

Get more resources at resonate.com/postcookie and request a demo to set yourself up for the future of marketing.