The Resonate Ignite Platform™ provides issue-specific voter sentiment data on proposals outlined in President Biden’s First 100 Days Address – here’s what it says
In President Biden’s First 100 Days Address to Congress last Wednesday, he said there’s been more technological change in the last 10 years than the last 50. He cited AI as the main driver behind this incredible period of innovation and change. We couldn’t agree more, Mr. President. Here at Resonate, we have made significant investments in cutting-edge machine learning to provide our clients with an unrivaled audience research, analytics, segmentation and digital media activation solution.
We believe in the power of the internet to win political and public affairs campaigns. Our machine learning technology combines traditional voter survey research with massive online behavioral data to offer our clients a 360-degree profile on over 200 million Americans. These profiles are updated nightly based on how each of them interacts online relevant to the most pressing political and policy issues of the day. The result has been the most complete, individualized understanding of the American voter that can be turned into action immediately.
If you watched the President’s address and wondered how Americans felt about his COVID-19 response and vaccination distribution efforts, his American Jobs or Family Plan proposals, foreign policy, gun control positions, or any of his other policy pitches, the Resonate Ignite Platform™ has the answers. Let’s break down some highlights from the President’s speech and see where a few niche online voter audiences stand.
What do vaccine-hesitant voters think of the President – is he the best messenger for them?
While the president informed the country that over 220 million COVID-19 vaccine shots have been administered in his first 100 days and 90% of Americans live within 5 miles of a vaccination center, the Resonate Ignite Platform™ shows that there are still roughly 20 million registered voters who are hesitant to get vaccinated.
When the President said “go get vaccinated America”, we were curious what this particular subset of vaccine-hesitant voters think about the president and if he would have been persuasive from his podium.
Source: the Resonate Ignite Platform™
While COVID-19 and vaccination efforts have been hyper-politicized, it may surprise you that the vaccine-hesitant registered voters cannot be identified purely on party lines. Resonate data show that while Republicans make up the majority at 37% composition, Democrats and Independents follow closely behind at 33% and 27%, respectively.
Our data show that 46% of this audience did in fact vote for Biden in the 2020 elections. However, a closer look at the data suggests that when it comes to motivating these voters to go get vaccinated, the President or any other government official is likely not your ideal messenger. So who is? The data suggests that community religious leaders and groups can best persuade these voters to opt-in for a double dose.
Source: the Resonate Ignite Platform™
Our data show this is an audience whose lives are grounded in religion and daily prayer. Their devotion to God and faith is a primary physiological driver and they most value maintaining their traditions. These are voters who prefer to stick to their routines. Fiscal and social conservatives, the vaccine-hesitant electorate, is cut from a libertatrian cloth and unlikely to respond to the pleas of big government.
Bonus: Be sure to check out Moving the Needle: How American’s Feel about the Vaccine Today + 5 Tips to Reach the Vaccine-Hesitant and -Resistant
What data can tell us about Republicans who support a $15 minimum wage
President Biden has made raising the minimum wage to $15 a primary policy initiative and he reiterated his commitment to the issue to Congress in his first address. We know his own party is in his corner, but how do Republicans feel about this issue? Could there be bipartisan support?
Resonate models indicate that nearly 18 million Republican registered voters are in support of President Biden’s proposal to increase the federal minimum wage.
Source: the Resonate Ignite Platform™
What’s interesting about these Republican voters who support the minimum wage increase is that the increase largely would not benefit them directly. This is an audience that, when compared to the average voter, is 15% more likely to be retired. They are also likely to live in households with a higher income.
By and large, the data show these are Republicans who are more likely to identify as populists and would not disapprove of certain government investments or initiatives to boost the economy and raise people out of poverty.
When compared to Republicans who oppose it, Republicans who support increasing the minimum wage are drastically more likely to be concerned and involved with issues like poverty and homelessness.
Source: the Resonate Ignite Platform™
Targeting a big audience for Biden’s First 100 Days Address: the Transportation Voter
President Biden has been full speed ahead in his effort to pass a massive transportation and infrastructure package, titled the “American Jobs Act,” a key element of his First Congressional Address. But he will need to move quickly to strike a bipartisan deal, as many members in key battlegrounds will start to shift their focus soon to the 2022 Midterms and be less inclined to play nice with the other side. Winning public support will also be vital to the bill’s passing.
In a recent Resonate blog, we dove into the specific policies in the American Jobs Act and where the public stands, including the soon-to-be highly coveted “transportation voter”. These transportation voters are Americans who select candidates based on their transportation policies and advocate for initiatives to invest in the rebuilding of America.
To learn more about the transportation voter and what makes them tick, check out the blog. To learn more about where they are online and the content they engage in, see below.
Source: the Resonate Ignite Platform™
On social media, the transportation voter is either playing games on Twitch or building relationships on LinkedIn. When it comes to the apps they’re most engaged in they’re, unsurprisingly, likely booking their next travel destination or making an investment in the stock market. 25% of this audience is spending 40+ hours online a week and they’re most likely getting their news from CNBC.
How to get Americans behind YOUR cause
The passage of the American Jobs Act will take more than talking points from Biden’s First 100 Days Address. It will need public support and transportation voters and engaged advocates will be a huge part of that. For advocacy advertising campaigns, be sure to meet the transportation voter where they’re at and deliver a message that will send them into action.
The segments analyzed above are just a few of the thousands of micro-segmented public affairs audiences that we can help you analyze and target immediately.
What are your top issues? What audiences sympathetic to your cause do you need to reach, educate and/or drive to action? Where do you need to build support?
We are here to help. Request a demo or give us a call at 855.855.4320.
