[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge?

Harnessing powerful insights about who these shoppers are will help brands and retailers build more resonant products and services, create more compelling creative and develop personalized experiences. We analyzed four kinds of shoppers in Resonate’s consumer intelligence platform, and below is an in-depth look at one of those four audiences–the advice-seeking shopper.

We looked at two types of advice-seeking shoppers: the shopper who always asks friends and family for recommendations before buying and the shopper who swears by online review sites such as Consumer Reports and Trustpilot. Click here to see the full infographic.