[CASE STUDY]: How Ciceron Used Resonate to Help a Client Use Their Data Effectively

Ciceron is a unified digital media agency located in Minneapolis, Minnesota. They were named one of the world’s fastest growing agencies by AdWeek and they serve a variety of verticals from education and consumer goods to nonprofits and sports. At Ciceron, the creative teams, data experts and media pros work together to solve client problems. They share budgets across channels and share a common goal of capturing audiences, not commissions.

Two of the biggest challenges Resonate has helped them solve are: keeping their data consistent across silos and helping their clients target the same audience across multiple channels. Their clients’ struggle with how to get data, not knowing where to store it and trying to figure out how to use it effectively.

Watch below to see how Resonate helped Ciceron delight their clients and deliver winning campaigns.