The pace at which insights-driven firms are growing is staggering: more than 30% annually on average and $1.8 trillion in revenue by 2021, according to Forrester. How can brands and agencies take part in this transformational growth? Watch our panel of brand and agency experts discuss what it means to be insights-driven today and in the future.
Speakers include: Susan Bidel, Senior Analyst, Forrester (moderator) and panelists (L to R): Jonathan Lee, Chief Strategy Officer, Grey New York; Josh Palau, Vice President, Digital Strategy & Platforms, Bayer Consumer Health; Jerome Hiquet, Chief Marketing and Revenue Officer, Tough Mudder.