[Infographic] Baby Boomers: The Twinsies Generation

As marketers, we’ve developed a really bad habit—speaking to whole generations as though every person in that segment is the same. But we know that not all baby boomers are created equal. While baby boomers have the most commonalities of all the generations, there are important nuances to consider in your marketing plans. Let’s look at the few differences and many similarities between older baby boomers, ages 64-72, and younger baby boomers, ages 54-63.