[Infographic] Generation Z: The Price-Conscious Traditionalist

How well do you know one of today’s youngest generations? Aside from their love of iPhones and Instagram, how do you know if you’re connecting with them effectively? Generation Z is considered one of the most intriguing generations, even though they’re no more than 20 years old.

The Resonate platform revealed several interesting insights about older Gen Zers (Resonate’s person-level data begins at age 18), including the high value they place on their social and professional status and their quest to live fun and exciting lives. Check out our infographic to discover how they prefer to shop and their planned future purchases.

Want to learn more about Generation Z and other generations? Reach out for a demo of how our insights shed light on all the nuances of today’s consumers.