[Infographic] Today’s Loyal Consumer

Consumers have used loyalty programs to get rewards and perks from their favorite brands. But there are signs that the number of loyalty program members are starting to slip. It’s time for marketers to take their loyalty programs to the next level through a better understanding of what their customers want.

View the infographic below to learn about consumers who choose where to shop based on that retailer’s loyalty program.

Looking to breathe new life into your loyalty program? Read the marketer’s guide: How Deep Consumer Insights Improve Loyalty Program Performance.