Explore Resonate’s values, motivations & psychographics data
Leverage AI-powered psychographic data and deep consumer insights to uncover consumer values and lifestyle preferences, enabling you to craft compelling campaigns.
Explore sample psychographic attributes
From daily choices to major decisions, uncover why consumers make choices. Go beyond typical demographic data to drive real results.
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Personal values and motivations
Explore the why behind consumer decisions.
- Conformity - avoiding upsetting or harming people
- Achievement - show abilities and be admired
- Security - safety in community and nation
- Duty - obeying laws and fulfilling obligation
- Safety - safety in oneself and family
- Pleasure - enjoying life’s pleasures
- Creativity - freedom to be creativ
- Equality - Everyone treated equally
- Nature - caring for nature
- Tolerance - acceptance of those who are different
- And more
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Psychological drivers
Find out what motivates U.S. consumers.
Our privacy-safe, AI-powered data provides a robust and deep understanding of consumers — at scale.
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Recent & relevantContinuously updated data keeps pace with evolving consumers. -
Human & individualCutting-edge technology that reveals the human behind the data - the human element.
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Comprehensive & complete15K+ attributes on 250M consumer profiles.
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Connected & actionableActivate media across channels, without proxies.
Made by rAI
rAI is our cutting-edge AI-data infrastructure that ingests massive datasets to power a whole-human understanding with speed, precision, and scale. rAI knows the past, understands the present, and predicts the future for the universe of US consumers.
Limitless data — where and when you need it
Leverage Resonate systems and expertise to improve performance and efficiency for any use case related to insights, targeting or enrichment.
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Data for insights
Gain dynamic insights into customers and prospects at every stage of the lifecycle.Uncover insights -
Data for enrichment
Enhance your ecosystem with our data for deeper insights and optimized models.Explore now -
Data for targeting
Power your digital ecosystem with our data for precise targeting and unmatched media performance.Find out more
Limitless data. Instant insights. Accelerated performance.
The AI-powered Resonate Ignite Platform transforms insights into action, accelerating marketing performance throughout the full customer lifecycle. The Ignite platform offers unparalleled consumer data and empowers research, insights and segmentation for customer acquisition, growth, and retention.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Now THIS is the future of marketing
Resonate is the best tool we use. It has replaced three other tools.
Real feedback from real clients
Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes.
