Explore Resonate’s consumer preference data
Understanding preferences is key to a human-centric marketing approach. Explore what your audience values most to personalize interactions, offers, solutions and the customer journey.
Explore sample consumer preference attributes
Perfectly align marketing efforts and customer lifetime value (LTV) using Resonate’s taxonomy to understand consumer preferences that drive purchase decisions.
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Selection consideration by industry
Explore preferences specific to your industry.
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Brand preferences
Learn how brand affinity and awareness impact action.
- Auto brand associations
- Expected next auto make
- Airline, hotel, and cruise brand considerations
- Home improvement brand shoppers
- Brands / Stores shopped in the last 3 months
- Pet food by brand shopped
- CPG brands purchased in last three months
- Primary and secondary bank
- Primary investment firm
- Insurance provider
- And more
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What drives their purchases
Why they buy and what they value.
- Important features for next auto
- Auto product attributes
- Factors influencing where to go and what to do
- Purpose of trip
- DTC (direct-to-consumer) shoppers
- Best price / sales on retail products
- Reasons for purchasing snacks
- Credit card considerations
- Financial product purchase drivers
- Technology device upgrade preferences
- And more
Our privacy-safe, AI-powered data provides a robust and deep understanding of consumers — at scale.
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Recent & relevantContinuously updated data keeps pace with evolving consumers. -
Human & individualCutting-edge technology that reveals the human behind the data - the human element.
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Comprehensive & complete15K+ attributes on 250M consumer profiles.
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Connected & actionableActivate media across channels, without proxies.
Made by rAI
rAI is our cutting-edge AI-data infrastructure that ingests massive datasets to power a whole-human understanding with speed, precision, and scale. rAI knows the past, understands the present, and predicts the future for the universe of US consumers.
Limitless data — where and when you need it
Leverage Resonate systems and expertise to improve performance and efficiency for any use case related to insights, targeting or enrichment.
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Data for insights
Gain dynamic insights into customers and prospects at every stage of the lifecycle.Uncover insights -
Data for enrichment
Enhance your ecosystem with our data for deeper insights and optimized models.Explore now -
Data for targeting
Power your digital ecosystem with our data for precise targeting and unmatched media performance.Find out more
Limitless data. Instant insights. Accelerated performance.
The AI-powered Resonate Ignite Platform transforms insights into action, accelerating marketing performance throughout the full customer lifecycle. The Ignite platform offers unparalleled consumer data and empowers research, insights and segmentation for customer acquisition, growth, and retention.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Now THIS is the future of marketing
Resonate is the best tool we use. It has replaced three other tools.
Real feedback from real clients
Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes.
