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How to Build a First-Party Data Growth Strategy
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Accelerate insights into action and ignite growth

Log in, learn, and launch. It’s that simple. Hard to believe? Yeah, we get it, but that’s why we have a fan club full of global brand and agency leaders. Access, analyze and act on the 15K+ highly predictive Resonate Elements attributes including the psychographics, behaviors, preferences, intent data you need to successfully acquire, grow, and maintain customers.

The Ignite Platform makes discovering, analyzing, and activating insights easy

Limitless data. Instant insights. Accelerated performance.

Resonate’s AI-powered Ignite Platform is everything you need to fuel marketing — from insights to activation.

Activate the full lifecycle.

Decisively craft campaigns that resonate with consumers and encourage action across the entire customer lifecycle.
Build audiences — uncover insights

Gain a comprehensive understanding of any audience. Access dynamic, continuously updated insights into consumers and their competitive landscape, revealing the who, what, where, when, and WHY. Learn how to engage them across the customer lifecycle to fuel growth.

Onboard and enrich

Enhance your 1st-party data to deepen your understanding and refine marketing decisions throughout the customer journey. Onboard your CRM to optimize email, direct mail, and more. Integrate your website data to gain insights into your visitors' behaviors.

Activate across channels

Activate directly from the Ignite platform into your preferred DSP or channel. Eliminate the need of recreating audiences or building proxies. Boost return on ad spend (ROAS) and minimize waste by seamlessly aligning media planning with activation.

Measure effectiveness — then improve

Determine which tactics are impactful while identifying new and creative opportunities and audiences — optimizing your data-driven marketing efforts.

The Resonate Ignite Platform makes discovering, analyzing, and activating insights easy

Flexible audience building

Unlimited combinations across demographics, psychographics, intent, media consumption, and preferences by vertical.

Curated reports and customizable insights

Easy-to-use insights reports that are customizable to your business goals and connected to over 250M US consumer profiles.

Connected for action

Transform your insights into action with unlimited connections to the digital ecosystem for media execution.

Meet rAI — the heart of Resonate’s AI-powered consumer data

Proven partner - unmatched consumer data, intelligence, and technology.

  • 15+
    Years
    Building AI-powered datasets, platform AI, and data science
  • $100M+ Invested
    Cutting-edge AI infrastructure, data, and platform
  • 1,000+ Brands
    Executing with Resonate data for insights, enrichment, and targeting

It’s time to ignite growth.

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