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Identify and segment key 2022 voter intent audiences
Better voter identification and segmentation provide more opportunities for personalized messaging that resonates with diverse voter segments.
Audience who will vote in the midterm elections to elect candidates who will support Biden’s agenda or to elect more democrats to improve their representation.
Persuadable voters who will elect politicians that align with their political ideology and will voice concerns regarding local issues. They’ll be at the polls in the 2022 midterms because it’s their civic duty.
Audience who will be at the polls in the midterm elections to vote for candidates who resist Biden’s agenda or to elect more Republicans to gain control of Congress.