In 2024, the marketing agency landscape will undergo a significant transformation driven by the accelerated implementation of AI technologies. This shift will see agencies evolve from offering commoditized services to delivering comprehensive, AI-powered marketing solutions. Additionally, the demand for PR services will rise as brands navigate heightened political and ideological risks.
This session will delve into these predictions, exploring how agencies can harness AI to build sustainable economic models and thrive in a rapidly evolving market. Attendees will gain insights into the strategic investments and innovations necessary to stay competitive and effectively manage the complexities of AI-driven marketing.