Segmentation is a powerful tool for marketers that shouldn’t be overlooked. And while there’s a rumor going around in the industry that it’s antiquated, according to a recent Forrester and Resonate webinar, 85% of data and analytics decision makers either use segmentation currently or plan to adopt segmentation strategies in the next year. This webinar featuring Resonate CMO Ericka McCoy will teach you how AI-powered segmentation can help brands:
- Improve customer retention and reduce churn
- Significantly cut acquisition costs
- Increase customer loyalty and customer lifetime value