On Wednesday, June 21, 2017 from 3:00 – 4:00PM ET ANA (Association of National Advertisers) will be hosting an exciting complimentary webinar featuring Jason Schneider, CRO at Resonate along with guest speaker Daniel Wesley, founder and CEO of CreditLoan.com.
Understanding your target consumers’ underlying DNA – their values, beliefs, motivators and purchase drivers – helps inform “why” they do or do not take action. Given short consumer attention spans and the proliferation of media channels, it is critical that your offer appeal to their personal values in order to engage them as people vs. demographics and inspire them to convert.
In this webinar, Resonate and CreditLoan will discuss how they utilized value-based consumer insights to develop messaging and creative for their multi-channel marketing approach including search, programmatic, Facebook and a new digital content strategy – which resulted in a 100% increase in engagement.
