[Video] Analyst Interview: Brandon Purcell, Forrester

The modern marketer’s role seems to expand by the minute. One of their most important job requirements is connecting with consumers in impactful and efficient ways. So much goes into better engagement, including having the right consumer insights, a strong segmentation strategy and a unified view of the customer.

We recently spoke with Forrester Principal Analyst, Brandon Purcell, about the biggest trends in consumer insights and other ways marketers are connecting with today’s consumer.