Now We Need the Power of Why
For, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a […]
About Resonate
This author has yet to write their bio.Meanwhile lets just say that we are proud Resonate contributed a whooping 517 entries.
Entries by Resonate
The Death of Creative at the Hands of Data
July 18, 2011 in Blog Page /by Resonate“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes.” This quote from Randall Rothenberg, President of the IAB, was part of a presentation […]
Powering The Online Activist Pipeline
June 17, 2011 in Blog Page /by ResonateIn my first of many blog posts here at Resonate (some of which will be more technical than others), I want to talk at a high level about the opportunity […]
Clicks, Unicorns, and Magic Fairy Dust Part 1
April 28, 2011 in Blog Page, Digital Advertising /by ResonateCollective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another beating. Unfortunately it can. If you’ve run campaigns, you’ve […]
Got Scale?
April 22, 2011 in Blog Page /by ResonateDSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy the online media they want, targeted to the online […]
Your Audience Is Not Who You Think It Is
March 29, 2011 in Blog Page /by ResonateMany advertisers have a hard time reaching their true audiences online. Often, advertisers spend considerable time and effort refining their audience definitions only to find that they cannot effectively reach […]
Good News — Facebook CTR Is Down
March 24, 2011 in Blog Page /by ResonateShould advertisers care whether Facebook overall has a lower CTR than display advertising? Is that what would drive my decision on which channel to spend my online dollars? RealIy, in […]