This author has yet to write their bio.Meanwhile lets just say that we are proud Resonate contributed a whooping 515 entries.
Economics, Healthcare, Job Creation and Entitlements are top issues for Ohio voters August 22, 2014 08:04 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that […]
Ohio is one of 24 states that does not require voters to register with a particular party. This means there is no official record of voter party affiliation. However, the need […]
Company honored for third consecutive year based on consistent growth August 21, 2014 11:11 AM Eastern Daylight Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the only company that delivers analytics and media based […]
By Lauren Kreisberg, Director of Research Applications Our latest survey release includes information about travel, specifically hotel and airline services and providers. Noting some interesting dynamics in the current travel […]
By Heather Dougherty, Senior Director, Professional Services Even though the summer isn’t over yet, it’s time for parents to start thinking about Back to School shopping and get ready to […]
Article originally appeared on The Atlanta Journal-Constitution By Greg Bluestein and Daniel Malloy – The Atlanta Journal-Constitution Georgia’s rising minority populations improve Democrats’ chances to break the Republican grip on statewide offices this year, […]
Article originally appeared on Businessweek. By Joshua Green and Eric Chemi, Businessweek Since the Supreme Court’s 2010 Citizens United decision eased restrictions on campaign finance, a stream of rich Republicans have set […]
Genitalia controversy aside, the Airbnb makeover spotlights the importance of connecting a brand’s distinct attributes to the motivations of individual consumers. “That is the idea at the core of our […]
Voters Rank Issues Such as Healthcare and Job Creation Higher than Environmental Policy July 22, 2014 08:04 AM Eastern Daylight Time RESTON, Va. — (BUSINESS WIRE) — Resonate, the only […]
With headlines featuring climate change, its causes, and President Obama’s potential executive order, Resonate analyzed survey responses from over 2,400 voters to understand the voting public’s perception of the issue […]
Article originally published in Campaigns & Elections By Bryan Gernert, Resonate CEO Following the 2012 election, “big data and digital” was the post mortem no one could avoid. Pundits and […]
When customers think of the auto industry, the first things that come to mind for many of them are features prominently advertised in commercials – horsepower, acceleration, torque, and fuel […]
Company responds to increasing demand for insight into consumer motivations July 09, 2014 08:04 AM Eastern Daylight Time RESTON, Va. — (BUSINESS WIRE) — Resonate, the only marketing intelligence company […]
Whether you’re a parent looking to fill your kid’s summer break or a young professional entering the calmer summer work season, vacation is on the brain. In the past year, […]
What’s the difference between a consumer and a customer? Motivation.
Bryan Gernert of Resonate was an EY Entrepreneur of the Year finalist in the emerging category.
By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made a sharp observation about people’s behavior. According to Mason, […]
By Paul Hampton, Political Editor (article originally published on Sun Herald) Politicians and office holders worried about taking part in a debate might want to get over those worries. According […]
By Gerry Gunster, President/CEO Goddard Gunster, Inc. (article originally published on Connectivity) Remember the dawn of the “soccer mom” — the voting segment known for putting the needs of her children […]
Infrastructure isn’t exactly a hot button issue, but it’s gaining national attention. When commonplace things like even driving surfaces or reliable public transportation fall apart or their maintenance is taken […]
In the Small Employers category, Resonate is the only venture-backed company in the top 25. June 23, 2014 10:30 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate is […]
By John Borelli, Senior Account Executive 212 NYC hosted a panel of industry leaders – heads of video investment from Group M, UMWW and Digitas – to discuss the future […]
By Lauren Kreisberg, Director of Research Applications For many people, the American Dream is the ability for their children to do better than they have done. It’s tied in with […]
Using Resonate, campaigns can now combine motivations with the National Voter File, targeting on “why” people vote on specific issues Washington, DC, June 17, 2014 – Resonate, the only company […]
By Marc Johnson, CMO It is coming, they said. Brand advertising will migrate to digital when time spent online and audience size reached the scale major brands require, when inventory […]
Like most men, marketers have long struggled to understand women. Some women may say that a little mystery is a good thing, but marketers must constantly strategize new and innovative […]
Traffic fraud is a leading, multi-billion dollar problem facing today’s digital media advertising industry. According to a recent report out of the Interactive Advertising Bureau (IAB), 36% of all Web […]
Broad availability of health insurance may seem like the golden ticket to solving Americans’ health problems. But, insured or not, it is still up to the individual to be proactive […]
By Marc Johnson, CMO Social media is ubiquitous. This year alone, 77% of U.S. marketers plan to spend more money on social channels, according to a recent report from Forrester. However, with […]
Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named […]